The most expensive sports NFT of 2021 – Lebron James jump sold for 208,000$

Sports NFT expensive lebron james basketball

Sports NFT is changing the way fans interact with the sport. With concepts like SMART contact and digital tokens, it sure looks like the industry will see more fans jumping on the NFT train. NBA Top Shots is one of the most popular sports NFT platforms and they recently sold the most expensive sports NFT, … Read more

Future of Esports in India – 2021 and Beyond

Future of Esports in India - 2021 and beyond

Introduction to Esports in India Not a lot of industries have had the privilege to observe things run smooth for them on the financial front in the last 14 months. Especially, the sports industry, where losses have been immaculately huge. But there has still been a part, that has seen light in these times. The … Read more

Cristiano Ronaldo To Juventus – A great business deal?

Cristiano Ronaldo transfer to Juventus

Cristiano Ronaldo’s time in Juventus is widely talked about in terms of game and performance, the team’s and his own. But what Juventus have gained outside the field through CR7 is a lot more than just a big name, it has been one of the most influential business transactions for the Italian club that has … Read more

Sachin Tendulkar acquires stake in Unacademy

Sachin Tendulkar acquires stake in Unacademy

Sachin Tendulkar acquires stake in Unacademy, appointed as Brand Ambassador India’s Little Master Sachin Tendulkar has entered into a multilayer agreement with Bengaluru-based ed-tech giant Unacademy by acquiring a small stake in the company and will also represent Unacademy as the brand ambassador. The Mumbai maestro will host a series of live interactive classes on … Read more

Everything you need to know about Indian Super League team owners

Indian Super League ISL team owners

The Indian Super League was officially launched on 21st October 2013 by IMG–Reliance, Star Sports, and the All India Football Federation (AIFF), with the goal of growing the sport of football in India and creating more awareness in the country. The league began in October 2014 with eight teams participating. Today we will look into … Read more

Premier Handball League – A league that almost happened in 2020

Handball India

Premier Handball League (PHL), is a professional men’s handball league in India.The league is an initiative between the Handball Federation of India and Sportz & Live Entertainment Private Limited, which also holds the long-term rights for Badminton, Boxing and Cue leagues. The league was earlier scheduled to be held at the Sawai Mansingh Indoor Stadium … Read more

BBL’s ‘Pit-vertising’: A Sports Marketing Innovation

Pit-vertising - A sports marketing innovation

Cricket Australia announced a partnership with deodorant brand Rexona for the 2020-21 season of the Big Bash League. “Pit-vertising, as it is being called, has been buzzing around. Umpires would sport logos of the Unilever brand on their armpits – a first in cricket sponsorship. The idea being the umpires raising their hands to signal … Read more

How does your favourite IPL Team Make Money

You might have read in the news that the Indian Premier League is the cash cow of the BCCI. You might also wonder how can the franchises pay such a big sum of money to the players? How does the IPL Team make money? Today, Explore Sports Management takes you through a short article on … Read more