Cristiano Ronaldo To Juventus – A great business deal?

Cristiano Ronaldo transfer to Juventus

Cristiano Ronaldo’s time in Juventus is widely talked about in terms of game and performance, the team’s and his own. But what Juventus have gained outside the field through CR7 is a lot more than just a big name, it has been one of the most influential business transactions for the Italian club that has … Read more

Sachin Tendulkar acquires stake in Unacademy

Sachin Tendulkar acquires stake in Unacademy

Sachin Tendulkar acquires stake in Unacademy, appointed as Brand Ambassador India’s Little Master Sachin Tendulkar has entered into a multilayer agreement with Bengaluru-based ed-tech giant Unacademy by acquiring a small stake in the company and will also represent Unacademy as the brand ambassador. The Mumbai maestro will host a series of live interactive classes on … Read more

Everything you need to know about Indian Super League team owners

Indian Super League ISL team owners

The Indian Super League was officially launched on 21st October 2013 by IMG–Reliance, Star Sports, and the All India Football Federation (AIFF), with the goal of growing the sport of football in India and creating more awareness in the country. The league began in October 2014 with eight teams participating. Today we will look into … Read more

Premier Handball League – A league that almost happened in 2020

Handball India

Premier Handball League (PHL), is a professional men’s handball league in India.The league is an initiative between the Handball Federation of India and Sportz & Live Entertainment Private Limited, which also holds the long-term rights for Badminton, Boxing and Cue leagues. The league was earlier scheduled to be held at the Sawai Mansingh Indoor Stadium … Read more

BBL’s ‘Pit-vertising’: A Sports Marketing Innovation

Pit-vertising - A sports marketing innovation

Cricket Australia announced a partnership with deodorant brand Rexona for the 2020-21 season of the Big Bash League. “Pit-vertising, as it is being called, has been buzzing around. Umpires would sport logos of the Unilever brand on their armpits – a first in cricket sponsorship. The idea being the umpires raising their hands to signal … Read more

How does your favourite IPL Team Make Money

You might have read in the news that the Indian Premier League is the cash cow of the BCCI. You might also wonder how can the franchises pay such a big sum of money to the players? How does the IPL Team make money? Today, Explore Sports Management takes you through a short article on … Read more

Apollo Tyres renew sponsorship with Chennayin FC as Principal Sponsor

Apollo Tyres renew sponsorship with Chennayin FC as Principal Sponsor

Sports Business: Apollo tyres renewed its association with Chennaiyin FC, two-time Indian Super League (ISL) champions, as their Principal Sponsor after signing a multi-year deal. Apollo tyres first came onboard as CFC’s Principal Sponsor ahead of the 2017-18 ISL season. Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd said, “This … Read more

Amazon Prime Video acquires India streaming rights for cricket in New Zealand

Amazon Prime video Cricket New Zealand

Sports Business: New Zealand Cricket (NZC) and Amazon Prime Video have signed a six-year deal where the OTT giant will live stream Blackcaps and White Fern based matches into India. The deal also includes Team India’s tour of New Zealand in 2022, and a second tour, the dates for which will be announced later. Also … Read more

NIVIA’s TopGrip 3.0 gets FIBA certification, becomes first Indian Basketball to get approval

Nivia Top Grip FIBA

Sports Business: Nivia’s flagship Topgrip 3.0 basketball became the first Indian style basketball to get FIBA Level 2 approval. Founder in 1932, FIBA, the International Basketball Federation is the apex governing body of world basketball responsible for international competitions like FIBA Basketball World Cup and the Olympic Basketball tournament. Also read: BCCI ropes in MPL … Read more