Sponsors play an essential role in the longevity of any sports event. You see it works both ways. The sponsors get to leverage the emotions of the fans to market their products while the sports event gets the required funds to run the event. When the event is as big as the FIFA World Cup, … Read more
The three-day saga for IPL Media Rights ended on 14th June with BCCI walking away with 3 times more money than the previous media rights cycle. Broadcasters will pay a sum of over 48,000 cr rupees over the five years (2023 -2027) to broadcast the Indian Premier League to fans all over the world. IPL … Read more
Indian Premier League franchise Chennai Super Kings becomes the first IPL team to become a unicorn. The market cap of the 4 times IPL Champions crossed the 1 billion dollar mark in the unlisted market as the shares traded in the range of 210 to 220 price bands. Notably, the market cap of Chennai Super … Read more
BCCI on October 25 has officially announced the two new IPL teams. RPSG Group and CVC Capital have won the bids for Lucknow and Ahmedabad franchises respectively. The Governing Council of the IPL had issued the ‘Invitation to Tender’ (ITT) document for payment of non-refundable tender fees of INR 10lakhs on August 31, 2021. 22 … Read more
The Prime Volleyball League (PVL) featuring six teams, sponsored by fantasy game leader A23 and marketed by Baseline Ventures, was formally launched with the presence of the owners of respective franchisees. Joy Bhattacharya, CEO, PVL, said the forthcoming edition for which the auction will be held in December, would be totally different and innovative given … Read more
We know how teams and sporting entities have been losing out on revenue ever since the pandemic began. The sudden suspension of the IPL 2021 meant that the key stakeholders had to face a major business and monetary impact. With no matches, cash from TV rights and support deals has contracted considerably. In the meanwhile, … Read more
Home interiors brand HomeLane has entered into a three-year strategic partnership with former Indian skipper Mahendra Singh Dhoni as an equity partner and brand ambassador. As part of the partnership, Dhoni will own equity in HomeLane. He will be HomeLane’s first brand ambassador. HomeLane and MS Dhoni are also working on a brand new campaign … Read more
The Australian city of Brisbane has been selected to host the 2032 summer Olympics. Venues will be spread across Brisbane and nearby towns in Queensland state, including the Gold Coast which hosted the 2018 Commonwealth Games. Brisbane’s victory looked a certainty after it was unanimously proposed as the single candidate for 2032 by the IOC’s … Read more
It’s a billion-dollar market, the sports industry here in India. People are switching careers, colleges have started recognizing and including sports management in their programs, and other businesses have invested heavily to be part of it. We have seen many Indian sports start-ups emerge onto the scene in the last 10 years. And as we … Read more
Not all of us always find ourselves in the comfort of our homes or at a nice café with a tv to watch the games we love. Everyone’s got their responsibilities amongst the 99 other things to do. Top Online Sports Streaming Platforms make up for our inconvenience in the best way possible. All you … Read more