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Viacom 18’s MTV to broadcast LaLiga in India

LaLiga has signed a broadcast deal with Viacom18’s flagship youth brand MTV teamed for the next 3 years. The 3-year partnership will give the network linear and digital rights across the Indian subcontinent. Enabled and supported by Rise Worldwide, the LaLiga football tournament will now air exclusively on MTV in India, along with select national … Read more

Kerala Blasters sign 3 year deal with SIX5SIX

Kerala Blasters Sign Six5Six

ISL Franchise Kerala Blasters have announced on their social media accounts SIX5SIX, a Delhi-based sportswear brand, as their Kit and Merchandise partner for the upcoming seasons of ISL 2021-23. SIX5SIX will be designing the team’s home and away kit, practice kits and the entire fan merchandise as well.“We are extremely elated to come on board … Read more

Hummel becomes the Official team kit partner for Hyderabad FC

Official Kit partner - Hyderabad FC

Global sports brand Hummel set to enter the Indian Super League as the official team kit partner for Hyderabad FC. The legendary Danish brand has a proud sports history and is one of the most recognised team sports brands in the world with roots in football and handball, and has previously been worn by iconic … Read more

Cristiano Ronaldo To Juventus – A great business deal?

Cristiano Ronaldo transfer to Juventus

Cristiano Ronaldo’s time in Juventus is widely talked about in terms of game and performance, the team’s and his own. But what Juventus have gained outside the field through CR7 is a lot more than just a big name, it has been one of the most influential business transactions for the Italian club that has … Read more

Everything you need to know about Indian Super League team owners

Indian Super League ISL team owners

The Indian Super League was officially launched on 21st October 2013 by IMG–Reliance, Star Sports, and the All India Football Federation (AIFF), with the goal of growing the sport of football in India and creating more awareness in the country. The league began in October 2014 with eight teams participating. Today we will look into … Read more

Vivo announces 4 year deal with UEFA

Vivo partners with Euro 2020

Chinese smartphone makers Vivo on Tuesday announced a 4-year agreement with UEFA under which the global smartphone brand will become an official partner for UEFA Euro 2020 and UEFA Euro 2024. Guy-Laurent Epstein, marketing director of UEFA said: “We are delighted to have Vivo onboard as a partner for UEFA EURO 2020 and UEFA EURO … Read more

East Bengal FC officially join ISL

East Bengal FC officially join ISL

Mrs Nita Ambani, Founder & Chairperson, Football Sports Development Limited (FSDL) today announced the arrival of East Bengal FC at the Indian Super League. The club will feature in the 7th edition of India’s top tier football competition. This spontaneous expansion has matured after Kolkata-based cement company, Shree Cement Limited, acquired majority stakes in East … Read more

Neymar and Nike Part Ways

Neymar and Nike Part Ways

In another one of the shockers of 2020, Nike has decided to end their biggest high profile sponsorship deal worth €78.6m with Brazilian football star Neymar Jr. after 15 years since the leading sports apparel brand signed him at a prodigious age of 13. “I can confirm Neymar is no longer a Nike athlete,” a … Read more

Football Manager: Books To Read

Reading is one practice you don’t want to lose the knack of, sports is another. Fortunately for us sports management buffs, these two come together as very important teachers to learn from. With FC Bayern Munich’s historic 8-2 win over FC Barcelona or Club Lyon’s simple escape against Juventus, one can understand that it may … Read more