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Prime Volleyball League – The Latest Addition to India’s Sports Realm

Prime Volleyball League Launched

The Prime Volleyball League (PVL) featuring six teams, sponsored by fantasy game leader A23 and marketed by Baseline Ventures, was formally launched with the presence of the owners of respective franchisees. Joy Bhattacharya, CEO, PVL, said the forthcoming edition for which the auction will be held in December, would be totally different and innovative given … Read more

Asics Signs Squash Player Joshna Chinappa

Asics teams up with Joshna Chinappa

ASICS announces brand association with Indian squash player Joshna Chinappa, currently ranked as number 10 worldwide, Joshna is a two-time Asian Championship – Gold Medalist. With this partnership, the brand catapults the performance outlook by joining hands with this sports icon whose game and playing style is admired by all, the company said in a … Read more

ISL 2021-22 – Byju’s extend partnership with Kerala Blasters FC

Byjus extends partnership with Kerala Blasters

Byju’s have extended its association with Kerala Blasters FC as the club’s title sponsor for the eighth edition of the Indian Super League (ISL). As part of the partnership, BYJU’S will continue to be seen on the front of the official KBFC jersey that will be donned by the players. “We are delighted to extend … Read more

TAGG announce Rohit Sharma as Brand Ambassador

TAGG announce Rohit Sharma as Brand Ambassador

TAGG has announced cricketer Rohit Sharma as its brand ambassador to help drive the brand to new heights in the audio and wearable industry. Tagg plans to strengthen its presence in the Indian wearables market and expects the cricketer’s fan following to boost sales of its products, especially during the upcoming Indian Premier League. Talking … Read more

Odisha Govt extend Indian Hockey Teams’ sponsorships by 10 years

https://exploresportsmanagement.com/amway-appoint-mirabai-chanu/

Odisha Chief Minister Naveen Patnaik on Tuesday announced it would continue to sponsor the men’s and women’s national hockey teams for another 10 years after the current sponsorship ends in 2023Chief minister Naveen Patnaik said, “We, in Odisha, are elated that our partnership with Hockey India has led to this great achievement for the country. … Read more

Amway India sign Tokyo 2020 Silver Medalist Mirabai Chanu

Mirabai Chanu Olympics

FMCG direct selling company Amway India has appointed Olympian Mirabai Chanu as the brand ambassador for its Nutrilite range of products. Chanu will spearhead the company’s campaigns focused on its foundation range such as Nutrilite Daily, Omega and All Plant Protein amongst others, across platforms. Marking the partnership with Mirabai Chanu, Anshu Budhraja, CEO, Amway … Read more

FanCode acquire India streaming rights for West Indies cricket

fancode acquire west indies streaming rights

Dream Sports, the parent company of fantasy gaming platform Dream11, owns and operates FanCode in India. The four-year partnership, until 2024, will give Indian fans access to almost 150 international and 250 domestic cricket matches from the Caribbean, streamed on FanCode, will include 16 International West Indies Men’s Series, CG Insurance Super50 Cup matches, West … Read more

Noise sign Rishabh Pant as brand ambassador

Noise signs Rishabh Pant as brand ambassador

Noise, the leading Indian connected lifestyle brand, has appointed cricketer Rishabh Pant as its brand ambassador for the smartwatch category. With this announcement, Noise further aims to engage sports enthusiasts across the country and strengthen its position as the leader in the smartwatch space. Noise has emerged as the strongest Indian brand in the smartwatch … Read more

Kerala Blasters FC sign Manipur Defender Hormipam Ruivah

Vivo appoints Virat Kohli as their brand ambassador

Hormipam Ruivah has joined Kerala Blasters FC on a 3-year deal that will keep him at the club till 2024. The 20-year-old hails from Somdal, Manipur, and has been playing football since his early childhood. Hormipam joined the Sports Authority of India (SAI) academy in Imphal in 2017 before featuring for the U-18 side of … Read more

IPL 2021 – FanCode to sell official merchandise of all teams

FanCode to sell official merchandise of all teams

FanCode has become the only platform to offer official merchandise of all 8 IPL teams through its online sports fan merchandising store ‘FanCode Shop’ The online store was launched in August last year, ahead of IPL 2020, to provide authentic and affordable range of fan gear of leading sports brands. The FanCode Shop offers a … Read more