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IPL Media Rights | BCCI set to make over 48,000 cr

IPL Media Rights Auction

The three-day saga for IPL Media Rights ended on 14th June with BCCI walking away with 3 times more money than the previous media rights cycle. Broadcasters will pay a sum of over 48,000 cr rupees over the five years (2023 -2027) to broadcast the Indian Premier League to fans all over the world. IPL … Read more

Summary of IPL 2022 Mega Auction

summary of IPL 2022 Mega Auction

Auction of IPL 2022 concluded on 13th February, Sunday in Bangalore. Let us run through the entire summary of the IPL 2022 Mega auction in this article. Midway through the auction, Hugh  Edmeades collapsed and was rushed to the hospital. Post restart of the auction, Mr Charu Sharma took the stage and conducted the auction, … Read more

Chennai Super Kings valuation reaches $1 billion. Becomes a Unicorn

Chennai Super Kings becomes a Unicorn

Indian Premier League franchise Chennai Super Kings becomes the first IPL team to become a unicorn. The market cap of the 4 times IPL Champions crossed the 1 billion dollar mark in the unlisted market as the shares traded in the range of 210 to 220 price bands. Notably, the market cap of Chennai Super … Read more

Prime Volleyball League – The Latest Addition to India’s Sports Realm

Prime Volleyball League Launched

The Prime Volleyball League (PVL) featuring six teams, sponsored by fantasy game leader A23 and marketed by Baseline Ventures, was formally launched with the presence of the owners of respective franchisees. Joy Bhattacharya, CEO, PVL, said the forthcoming edition for which the auction will be held in December, would be totally different and innovative given … Read more

Asics Signs Squash Player Joshna Chinappa

Asics teams up with Joshna Chinappa

ASICS announces brand association with Indian squash player Joshna Chinappa, currently ranked as number 10 worldwide, Joshna is a two-time Asian Championship – Gold Medalist. With this partnership, the brand catapults the performance outlook by joining hands with this sports icon whose game and playing style is admired by all, the company said in a … Read more

ISL 2021-22 – Byju’s extend partnership with Kerala Blasters FC

Byjus extends partnership with Kerala Blasters

Byju’s have extended its association with Kerala Blasters FC as the club’s title sponsor for the eighth edition of the Indian Super League (ISL). As part of the partnership, BYJU’S will continue to be seen on the front of the official KBFC jersey that will be donned by the players. “We are delighted to extend … Read more

TAGG announce Rohit Sharma as Brand Ambassador

TAGG announce Rohit Sharma as Brand Ambassador

TAGG has announced cricketer Rohit Sharma as its brand ambassador to help drive the brand to new heights in the audio and wearable industry. Tagg plans to strengthen its presence in the Indian wearables market and expects the cricketer’s fan following to boost sales of its products, especially during the upcoming Indian Premier League. Talking … Read more

Odisha Govt extend Indian Hockey Teams’ sponsorships by 10 years

http://exploresportsmanagement.comamway-appoint-mirabai-chanu/

Odisha Chief Minister Naveen Patnaik on Tuesday announced it would continue to sponsor the men’s and women’s national hockey teams for another 10 years after the current sponsorship ends in 2023Chief minister Naveen Patnaik said, “We, in Odisha, are elated that our partnership with Hockey India has led to this great achievement for the country. … Read more

Amway India sign Tokyo 2020 Silver Medalist Mirabai Chanu

Mirabai Chanu Olympics

FMCG direct selling company Amway India has appointed Olympian Mirabai Chanu as the brand ambassador for its Nutrilite range of products. Chanu will spearhead the company’s campaigns focused on its foundation range such as Nutrilite Daily, Omega and All Plant Protein amongst others, across platforms. Marking the partnership with Mirabai Chanu, Anshu Budhraja, CEO, Amway … Read more