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Vivo appoint Virat Kohli as Brand Ambassador

Vivo appoints Virat Kohli as their brand ambassador

The Indian cricket team’s captain and superstar Virat Kohli will be seen spreading awareness and promoting the launch of Vivo’s upcoming product series in the pipeline. Vivo aims to reach the millennials and technologically driven consumers, and a 360-degree marketing approach will characterise the company’s association with Virat Kohli, the company said Vivo, which competes … Read more

IPL 2021 – OctaFX partners with Delhi Capitals

Delhi Captials partners with OctaFX

The internationally acclaimed broker OctaFX and JSW-GMR Co-owned Delhi Capitals announced a one-year partnership. In the upcoming IPL season, OctaFX joins Delhi Capitals as the team’s Official Trading Partner, making this the first trading partner status in IPL history. The deal, which includes an exclusive digital content partnership with the brand, is a first-of-its-kind for … Read more

Rajasthan Royals announce Expo 2020 Dubai as Principal Sponsor

Rajasthan Royals announce Dubai Expo 2020 as their sponsor

IPL Franchise Rajasthan Royals has announced Expo 2020 Dubai as Principal Sponsor As part of the association, Expo 2020 Dubai will appear on the front of the Rajasthan Royals’ jersey as Principal Sponsor, helping to spread the Expo 2020 message to millions of cricket fans all over the world, with exactly six months until the … Read more

Kolkata Knight Riders extend their association with Mobile Premier League

Vivo appoints Virat Kohli as their brand ambassador

Two-time IPL champions Kolkata Knight Riders (KKR) extended their association with Mobile Premier League (MPL) as the principal sponsor for three years ahead of the IPL 2021. In 2020, MPL bagged the principal sponsorships for both the franchises of the Knight Riders brand, that included KKR and Trinbago Knight Riders (TKR) in the Indian Premier … Read more

JSW Sports signs Gabba Hero Rishabh Pant

JSW Sports signs Rishabh Pant

JSW Sports signs Rishabh Pant in an exclusive talent management contract. Rishabh Pant is the first cricketer to join the talent management roster of the $13-billion JSW Group’s sports arm, JSW Sports. The entity currently manages the commercial rights of top wrestling stars Sakshi Malik and Bajrang Punia and others. Company director Parth Jindal said. … Read more

BBL’s ‘Pit-vertising’: A Sports Marketing Innovation

Pit-vertising - A sports marketing innovation

Cricket Australia announced a partnership with deodorant brand Rexona for the 2020-21 season of the Big Bash League. “Pit-vertising, as it is being called, has been buzzing around. Umpires would sport logos of the Unilever brand on their armpits – a first in cricket sponsorship. The idea being the umpires raising their hands to signal … Read more

First-ever wheelchair test cricket match organised in India

wheelchair test cricket match

Many of us do not even know about Wheelchair cricket in India and the laurels it has brought for the country. Wheelchair cricket is being played for a decade in India and our athletes have made us proud on several occasions at the international level. Indian cricket body is one of the richest in the … Read more

Amazon Prime Video acquires India streaming rights for cricket in New Zealand

Amazon Prime video Cricket New Zealand

Sports Business: New Zealand Cricket (NZC) and Amazon Prime Video have signed a six-year deal where the OTT giant will live stream Blackcaps and White Fern based matches into India. The deal also includes Team India’s tour of New Zealand in 2022, and a second tour, the dates for which will be announced later. Also … Read more

BCCI ropes in MPL as Apparel Sponsor

MPL BCCI Indian Cricket Team Jersey sponsor

The Board of Control for Cricket in India (BCCI) roped in Fantasy gaming platform Mobile Premier League (MPL) as the new kit and apparel sponsor for the Indian cricket team. The deal is from November 2020 to December 2023. The rate per match will be ₹65 lakhs per game as compared to the ₹88 lakhs … Read more