Two new IPL teams announced. Who are they?

2 new IPL Teams announced

BCCI on October 25 has officially announced the two new IPL teams. RPSG Group and CVC Capital have won the bids for Lucknow and Ahmedabad franchises respectively. The Governing Council of the IPL had issued the ‘Invitation to Tender’ (ITT) document for payment of non-refundable tender fees of INR 10lakhs on August 31, 2021. 22 … Read more

IPL teams go crypto – Is it the way forward?

IPL Teams go Crypto

We know how teams and sporting entities have been losing out on revenue ever since the pandemic began. The sudden suspension of the IPL 2021 meant that the key stakeholders had to face a major business and monetary impact. With no matches, cash from TV rights and support deals has contracted considerably. In the meanwhile, … Read more

Jio officially announced as Title Sponsor of Women’s T20 Challenge 2020

Jio Women T20 Challenge Sponsor IPL

Sports Business: The Board of Control for Cricket in India announced Jio as Title Sponsor of the Women’s T20 Challenge for the 2020 edition to be held in Sharjah, UAE. This is the first time a sponsor has signed up with the BCCI in regards to Women’s cricket, marking a new beginning. Mr Jay Shah, … Read more

Sports Business: Delhi Capitals partners with multiple brands for IPL 2020

Delhi Capitals IPL Sponsorship

Delhi Capitals announced its partnership with Livingaurd as Official Hygiene partner and with Astral Adhesives as their brand partner for Dream 11 IPL 2020 edition. Despite the slowdown due to the pandemic, Delhi Capital managed to get 25% increase in sponsorship rate. They target to reach Rs. 60 cr. in revenue solely through sponsorships. Recently … Read more

Sports Business: Vi bags IPL co-sponsorship rights for live broadcast

Rohit Sharma MS Dhoni IPL

Telecom company Vodafone Idea, recently rebranded as Vi, acquired the co-sponsorship rights of the live broadcast for the 13th edition of Dream11 Indian Premier League scheduled to begin from September 19th, 2020 in Abu Dhabi. Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited said, “Our association with Dream11 IPL 2020 will provide … Read more

RCB and CSK sign EUME as official mask partner


Sports Business news: IPL teams Chennai Super Kings and Royal Challengers Bangalore have announced lifestyle brand EUME as the official mask partner for the 13th edition of the Dream 11 Indian Premier League. The CSK franchise announced the signing on their social media platforms saying “While it’s time to #WhistlePodu, don’t forget to #MaskPodu! Safe … Read more