Sports Business: Apollo tyres renewed its association with Chennaiyin FC, two-time Indian Super League (ISL) champions, as their Principal Sponsor after signing a multi-year deal. Apollo tyres first came onboard as CFC’s Principal Sponsor ahead of the 2017-18 ISL season. Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd said, “This … Read more
Delhi Capitals announced its partnership with Livingaurd as Official Hygiene partner and with Astral Adhesives as their brand partner for Dream 11 IPL 2020 edition. Despite the slowdown due to the pandemic, Delhi Capital managed to get 25% increase in sponsorship rate. They target to reach Rs. 60 cr. in revenue solely through sponsorships. Recently … Read more
Puma announced the signing of Brazilian superstar Neymar Jr. two weeks after the PSG forward left his long-time sponsor Nike. The world’s most expensive player confirmed his new role as Puma’s poster boy in an open letter posted on social media. In a statement, PUMA said that “as one of the most successful athletes of … Read more