Apollo Tyres renew sponsorship with Chennayin FC as Principal Sponsor

Sports Business: Apollo tyres renewed its association with Chennaiyin FC, two-time Indian Super League (ISL) champions, as their Principal Sponsor after signing a multi-year deal. Apollo tyres first came onboard as CFC’s Principal Sponsor ahead of the 2017-18 ISL season.

Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd said, “This has been a very fruitful association with Chennaiyin FC, wherein we have engaged and interacted with their large fan base, especially the youth, both in rural and urban areas. Multiple campaigns together have not only helped increase our brand visibility and acquisition of more customers, the club has also garnered more followers in their home state of Tamil Nadu and beyond. The extension of this partnership is mutually beneficial for both the brands, and for the upliftment of football as a sport.”

Also read: Kerala Blasters sign Byju’s as Title Sponsor

The club in association with Apollo Tyres has conducted futsal tournaments regularly over the years.

“Apollo tyres has become an integral member of the Chennaiyin FC family over the years, standing by our side through all the ups and downs. It has been an enriching relationship with a shared passion for football at the forefront. And it will be our constant endeavour to build on the good work done by both our brands over the last few years, as we aim to unearth more young stars, win more trophies, and give our fans more reasons to cheer,” said CFC co-owner Vita Dani.

“At Chennaiyin FC, we value relationships over anything else. And one such significant relationship has been with Apollo Tyres, our Principal Sponsor. It is testament to the mutual merit we see in continuing this relationship, that we’re all set to help football progress further in Chennai and Tamil Nadu through our robust efforts. It is truly an exciting time for Indian football,” said CFC co-owner Abhishek Bachchan.

The focus of both the companies will be on the brand synergy to take this partnership to greater heights in the years to come.

Spread the love

Leave a Comment