The Indian Super League was officially launched on 21st October 2013 by IMG–Reliance, Star Sports, and the All India Football Federation (AIFF), with the goal of growing the sport of football in India and creating more awareness in the country. The league began in October 2014 with eight teams participating. Today we will look into … Read more
Cricket Australia announced a partnership with deodorant brand Rexona for the 2020-21 season of the Big Bash League. “Pit-vertising, as it is being called, has been buzzing around. Umpires would sport logos of the Unilever brand on their armpits – a first in cricket sponsorship. The idea being the umpires raising their hands to signal … Read more
The Indian Super League (ISL) clubs have been active in the transfer market. As the season approached, clubs started to make huge changes in their squad and we witnessed some amazing new signings for the clubs. Here’s a look at the top 5 signings by ISL teams in 2020-21 season. Gary Hooper Team: Kerala Blasters … Read more
During, the 8th edition of the Indian Premier League (IPL) in 2015, Vodafone came up with a marketing campaign themed ‘Speed Is Good’. The company, already known for its famous Vodafone Zoozoos TVCs, decided to do something different for IPL 2015. Vodafone’s intention behind the campaign during the IPL Vodafone wanted to celebrate the speed … Read more
Sports apparel giant Under Armour launched an iconic sports marketing ad campaign called ‘Rule Yourself’. The campaign began in 2015 creating buzz to lead to the Rio Olympics 2016. The promotional channel included Under Armour’s very own signature athletes Michael Phelps (swimming), Stephen Curry (basketball), Tom Brady (football), Misty Copeland (ballerina), and Jordan Spieth (golf). … Read more