ASICS announces brand association with Indian squash player Joshna Chinappa, currently ranked as number 10 worldwide, Joshna is a two-time Asian Championship – Gold Medalist. With this partnership, the brand catapults the performance outlook by joining hands with this sports icon whose game and playing style is admired by all, the company said in a … Read more
Byju’s have extended its association with Kerala Blasters FC as the club’s title sponsor for the eighth edition of the Indian Super League (ISL). As part of the partnership, BYJU’S will continue to be seen on the front of the official KBFC jersey that will be donned by the players. “We are delighted to extend … Read more
TAGG has announced cricketer Rohit Sharma as its brand ambassador to help drive the brand to new heights in the audio and wearable industry. Tagg plans to strengthen its presence in the Indian wearables market and expects the cricketer’s fan following to boost sales of its products, especially during the upcoming Indian Premier League. Talking … Read more
Home interiors brand HomeLane has entered into a three-year strategic partnership with former Indian skipper Mahendra Singh Dhoni as an equity partner and brand ambassador. As part of the partnership, Dhoni will own equity in HomeLane. He will be HomeLane’s first brand ambassador. HomeLane and MS Dhoni are also working on a brand new campaign … Read more
Noise, the leading Indian connected lifestyle brand, has appointed cricketer Rishabh Pant as its brand ambassador for the smartwatch category. With this announcement, Noise further aims to engage sports enthusiasts across the country and strengthen its position as the leader in the smartwatch space. Noise has emerged as the strongest Indian brand in the smartwatch … Read more
The Indian cricket team’s captain and superstar Virat Kohli will be seen spreading awareness and promoting the launch of Vivo’s upcoming product series in the pipeline. Vivo aims to reach the millennials and technologically driven consumers, and a 360-degree marketing approach will characterise the company’s association with Virat Kohli, the company said Vivo, which competes … Read more
The internationally acclaimed broker OctaFX and JSW-GMR Co-owned Delhi Capitals announced a one-year partnership. In the upcoming IPL season, OctaFX joins Delhi Capitals as the team’s Official Trading Partner, making this the first trading partner status in IPL history. The deal, which includes an exclusive digital content partnership with the brand, is a first-of-its-kind for … Read more
IPL Franchise Rajasthan Royals has announced Expo 2020 Dubai as Principal Sponsor As part of the association, Expo 2020 Dubai will appear on the front of the Rajasthan Royals’ jersey as Principal Sponsor, helping to spread the Expo 2020 message to millions of cricket fans all over the world, with exactly six months until the … Read more
Two-time IPL champions Kolkata Knight Riders (KKR) extended their association with Mobile Premier League (MPL) as the principal sponsor for three years ahead of the IPL 2021. In 2020, MPL bagged the principal sponsorships for both the franchises of the Knight Riders brand, that included KKR and Trinbago Knight Riders (TKR) in the Indian Premier … Read more
Sponsorships form a major chunk of revenue for sports clubs and teams. Today, Sports Sponsorship is more than just a brand paying a sports team money to display their logo on the team clothing. In this blog we talk about what is sports sponsorship, career in sports sponsorship, skills and education required and a how … Read more