JSW Sports signs Gabba Hero Rishabh Pant

JSW Sports signs Rishabh Pant

JSW Sports signs Rishabh Pant in an exclusive talent management contract. Rishabh Pant is the first cricketer to join the talent management roster of the $13-billion JSW Group’s sports arm, JSW Sports. The entity currently manages the commercial rights of top wrestling stars Sakshi Malik and Bajrang Punia and others. Company director Parth Jindal said. … Read more

BBL’s ‘Pit-vertising’: A Sports Marketing Innovation

Pit-vertising - A sports marketing innovation

Cricket Australia announced a partnership with deodorant brand Rexona for the 2020-21 season of the Big Bash League. “Pit-vertising, as it is being called, has been buzzing around. Umpires would sport logos of the Unilever brand on their armpits – a first in cricket sponsorship. The idea being the umpires raising their hands to signal … Read more

How To Make A Career in Sports Marketing

Marketing is everywhere. But today, we cover a wonderful concept of sports marketing and how you can make a career as a sports marketer. If you are interested in marketing and want to combine it with your passion for sports, read the entire article. We cover various concepts regarding to sports marketing in this article. … Read more

First-ever wheelchair test cricket match organised in India

wheelchair test cricket match

Many of us do not even know about Wheelchair cricket in India and the laurels it has brought for the country. Wheelchair cricket is being played for a decade in India and our athletes have made us proud on several occasions at the international level. Indian cricket body is one of the richest in the … Read more

How does your favourite IPL Team Make Money

You might have read in the news that the Indian Premier League is the cash cow of the BCCI. You might also wonder how can the franchises pay such a big sum of money to the players? How does the IPL Team make money? Today, Explore Sports Management takes you through a short article on … Read more

BCCI ropes in MPL as Apparel Sponsor

MPL BCCI Indian Cricket Team Jersey sponsor

The Board of Control for Cricket in India (BCCI) roped in Fantasy gaming platform Mobile Premier League (MPL) as the new kit and apparel sponsor for the Indian cricket team. The deal is from November 2020 to December 2023. The rate per match will be ₹65 lakhs per game as compared to the ₹88 lakhs … Read more

Dr Trust signs Rohit Sharma as Brand Ambassador

Indian Cricket’s big shot Rohit Sharma has been named brand ambassador of healthcare company Dr Trust. Dr Trust manufactures monitoring devices, which help in tracking vitals like blood pressure, blood oxygen levels, respiration rate, pulse rate and others. “Rohit Sharma is a strong, celebrated man and an advocate for others – he is the perfect … Read more

Stylam announces partnership with Kings XI Punjab


Asia’s leading laminate company Stylam announced its partnership with Kings XI Punjab as the associate sponsor of the teamfor the upcoming edition of Dream11 IPL which is set to begin on September 19 in the UAE. “We’re thrilled to announce our role as Associate Sponsor of the Kings XI Punjab for the upcoming season,” said … Read more

Sports Business: Neymar signs Puma sponsorship deal

Puymar neymar sponsorship pumar jersey neymar jersey

Puma announced the signing of Brazilian superstar Neymar Jr. two weeks after the PSG forward left his long-time sponsor Nike. The world’s most expensive player confirmed his new role as Puma’s poster boy in an open letter posted on social media. In a statement, PUMA said that “as one of the most successful athletes of … Read more

Playerzpot appoints Bhuvneshwar Kumar and Smriti Mandhana as brand ambassadors

Playerzspot Bhuvneshwar Kumar Smriti Mandhana Brand Ambassador

Sports Business News: Upcoming fantasy gaming platform Playerzpot have announced the signing of fast bowler Bhuvneshwar Kumar and opener Smriti Mandhana as brand ambassadors. The cricketers will be seen featuring in Playerzpot‘s ad campaigns and engagement activities. The lead bowler of Sunrisers Hyderabad Bhuvneshwar Kumar expressed, “As a cricket fan myself and fantasy league becoming … Read more