Two-time IPL champions Kolkata Knight Riders (KKR) extended their association with Mobile Premier League (MPL) as the principal sponsor for three years ahead of the IPL 2021.
In 2020, MPL bagged the principal sponsorships for both the franchises of the Knight Riders brand, that included KKR and Trinbago Knight Riders (TKR) in the Indian Premier League (IPL) and Caribbean Premier League (CPL) respectively, it has extended its association with Kolkata Knight Riders (KKR) by signing three-year sponsorship deal with the team. The gaming platform has come on board as principal sponsor.
The three-year sponsorship deal begins this year with the 14th edition of IPL 2021 and will continue till 2023.
“Last year’s beginning was very fruitful for the brands and we organised some great fan engagement activities together, which we will take forward this year and in the subsequent editions of the IPL. KKR is one of the most watched teams in the IPL and being on the front of their jersey adds a lot of salience and visibility to our brand,” said Sai Srinivas, co-founder and CEO, MPL.
Also read – IPL 2021: Rajasthan Royals announce Dubai Expo 2020 as their sponsor.
MPL is looking to add 3 crore more users by the end of IPL 2021 to hit 10 crore registered users in India.
“We started our partnership with MPL as principal sponsors for both KKR and TKR in 2020 and are delighted that they will continue as long term principal sponsors for KKR. We look forward to deepening and broadening our relationship,” Venky Mysore, CEO and MD, of KKR said
Kolkata Knight Riders who failed to progress to the playoffs last season will begin their IPL 2021 campaign against Sunrisers Hyderabad (SRH) on April 11 at the MA Chidambaram Stadium in Chennai.