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Sponsors play an essential role in the longevity of any sports event. You see it works both ways. The sponsors get to leverage the emotions of the fans to market their products while the sports event gets the required funds to run the event. When the event is as big as the FIFA World Cup, … Read more
The three-day saga for IPL Media Rights ended on 14th June with BCCI walking away with 3 times more money than the previous media rights cycle. Broadcasters will pay a sum of over 48,000 cr rupees over the five years (2023 -2027) to broadcast the Indian Premier League to fans all over the world. IPL … Read more
The Indian Premier League is the most popular and successful cricket tournament across the world. Even though it’s a league based in India, international players also participate in it because of the format of the game. Due to its immense popularity, it is the center of attraction of online bettors. To cater to the needs … Read more
Auction of IPL 2022 concluded on 13th February, Sunday in Bangalore. Let us run through the entire summary of the IPL 2022 Mega auction in this article. Midway through the auction, Hugh Edmeades collapsed and was rushed to the hospital. Post restart of the auction, Mr Charu Sharma took the stage and conducted the auction, … Read more
BCCI allowed all the IPL teams to retain a maximum of four players ahead of the mega auctions for the IPL 2022. Which players were retained by the IPL teams? Let us have a look at the player retentions. The 15th season of the Indian Premier League is set to be the biggest season to … Read more
Indian Premier League franchise Chennai Super Kings becomes the first IPL team to become a unicorn. The market cap of the 4 times IPL Champions crossed the 1 billion dollar mark in the unlisted market as the shares traded in the range of 210 to 220 price bands. Notably, the market cap of Chennai Super … Read more
BCCI on October 25 has officially announced the two new IPL teams. RPSG Group and CVC Capital have won the bids for Lucknow and Ahmedabad franchises respectively. The Governing Council of the IPL had issued the ‘Invitation to Tender’ (ITT) document for payment of non-refundable tender fees of INR 10lakhs on August 31, 2021. 22 … Read more
The Prime Volleyball League (PVL) featuring six teams, sponsored by fantasy game leader A23 and marketed by Baseline Ventures, was formally launched with the presence of the owners of respective franchisees. Joy Bhattacharya, CEO, PVL, said the forthcoming edition for which the auction will be held in December, would be totally different and innovative given … Read more
ASICS announces brand association with Indian squash player Joshna Chinappa, currently ranked as number 10 worldwide, Joshna is a two-time Asian Championship – Gold Medalist. With this partnership, the brand catapults the performance outlook by joining hands with this sports icon whose game and playing style is admired by all, the company said in a … Read more
Byju’s have extended its association with Kerala Blasters FC as the club’s title sponsor for the eighth edition of the Indian Super League (ISL). As part of the partnership, BYJU’S will continue to be seen on the front of the official KBFC jersey that will be donned by the players. “We are delighted to extend … Read more