IPL marketing campaigns: Vodafone – Speed Is Good

Vodafone IPL super fan

During, the 8th edition of the Indian Premier League (IPL) in 2015, Vodafone came up with a marketing campaign themed ‘Speed Is Good’. The company, already known for its famous Vodafone Zoozoos TVCs, decided to do something different for IPL 2015. Vodafone’s intention behind the campaign during the IPL Vodafone wanted to celebrate the speed … Read more

RCB and CSK sign EUME as official mask partner


Sports Business news: IPL teams Chennai Super Kings and Royal Challengers Bangalore have announced lifestyle brand EUME as the official mask partner for the 13th edition of the Dream 11 Indian Premier League. The CSK franchise announced the signing on their social media platforms saying “While it’s time to #WhistlePodu, don’t forget to #MaskPodu! Safe … Read more

Playerzpot appoints Bhuvneshwar Kumar and Smriti Mandhana as brand ambassadors

Playerzspot Bhuvneshwar Kumar Smriti Mandhana Brand Ambassador

Sports Business News: Upcoming fantasy gaming platform Playerzpot have announced the signing of fast bowler Bhuvneshwar Kumar and opener Smriti Mandhana as brand ambassadors. The cricketers will be seen featuring in Playerzpot‘s ad campaigns and engagement activities. The lead bowler of Sunrisers Hyderabad Bhuvneshwar Kumar expressed, “As a cricket fan myself and fantasy league becoming … Read more