Sports Business news: IPL teams Chennai Super Kings and Royal Challengers Bangalore have announced lifestyle brand EUME as the official mask partner for the 13th edition of the Dream 11 Indian Premier League.
The CSK franchise announced the signing on their social media platforms saying
“While it’s time to #WhistlePodu, don’t forget to #MaskPodu! Safe and stylish #Yellove CSK masks, courtesy @eumeworld. Check out #EUME for the entire range of official CSK Masks at eumeworld.com #SafetyFirst #DoTheUnDone”
CSK players and support staff will be seen dawning the EUME masks throughout the season.
Naina Parekh, Founder & Director of EUME said, “We are extremely honored to have inked this historic association with MS Dhoni-led Chennai Super Kings. We are delighted that our masks shall play a pivotal role in keeping the teams safe during the pandemic while significantly contributing to the sporting community. Our masks are armed with 4 ply shields that make it pollution, dust, and bacteria-resistant while also keeping it easy to wear for outdoor activities.”
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The specialised masks are on sale at leading e-commerce platforms and EUME’s official website.
“It’s essential to wear a high-grade mask during the pandemic. EUME’s advanced technology keeps you safe and their aesthetically designed masks are easy to wear during outdoor activities,” said CSK CEO KS Viswanathan.
The 13th edition of Dream11 IPL begins on September 19 with defending champions Mumbai Indians battling it out with Chennai Super Kings in the opener at Abu Dhabi, UAE