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Prime Volleyball League – The Latest Addition to India’s Sports Realm

Prime Volleyball League Launched

The Prime Volleyball League (PVL) featuring six teams, sponsored by fantasy game leader A23 and marketed by Baseline Ventures, was formally launched with the presence of the owners of respective franchisees. Joy Bhattacharya, CEO, PVL, said the forthcoming edition for which the auction will be held in December, would be totally different and innovative given … Read more

TAGG announce Rohit Sharma as Brand Ambassador

TAGG announce Rohit Sharma as Brand Ambassador

TAGG has announced cricketer Rohit Sharma as its brand ambassador to help drive the brand to new heights in the audio and wearable industry. Tagg plans to strengthen its presence in the Indian wearables market and expects the cricketer’s fan following to boost sales of its products, especially during the upcoming Indian Premier League. Talking … Read more

MS Dhoni teams up with HomeLane, enters into 3-year strategic partnership

MS Dhoni teams up with HomeLane

Home interiors brand HomeLane has entered into a three-year strategic partnership with former Indian skipper Mahendra Singh Dhoni as an equity partner and brand ambassador. As part of the partnership, Dhoni will own equity in HomeLane. He will be HomeLane’s first brand ambassador. HomeLane and MS Dhoni are also working on a brand new campaign … Read more

Vivo appoint Virat Kohli as Brand Ambassador

Vivo appoints Virat Kohli as their brand ambassador

The Indian cricket team’s captain and superstar Virat Kohli will be seen spreading awareness and promoting the launch of Vivo’s upcoming product series in the pipeline. Vivo aims to reach the millennials and technologically driven consumers, and a 360-degree marketing approach will characterise the company’s association with Virat Kohli, the company said Vivo, which competes … Read more

IPL 2021 – OctaFX partners with Delhi Capitals

Delhi Captials partners with OctaFX

The internationally acclaimed broker OctaFX and JSW-GMR Co-owned Delhi Capitals announced a one-year partnership. In the upcoming IPL season, OctaFX joins Delhi Capitals as the team’s Official Trading Partner, making this the first trading partner status in IPL history. The deal, which includes an exclusive digital content partnership with the brand, is a first-of-its-kind for … Read more

Rajasthan Royals announce Expo 2020 Dubai as Principal Sponsor

Rajasthan Royals announce Dubai Expo 2020 as their sponsor

IPL Franchise Rajasthan Royals has announced Expo 2020 Dubai as Principal Sponsor As part of the association, Expo 2020 Dubai will appear on the front of the Rajasthan Royals’ jersey as Principal Sponsor, helping to spread the Expo 2020 message to millions of cricket fans all over the world, with exactly six months until the … Read more

Kolkata Knight Riders extend their association with Mobile Premier League

Vivo appoints Virat Kohli as their brand ambassador

Two-time IPL champions Kolkata Knight Riders (KKR) extended their association with Mobile Premier League (MPL) as the principal sponsor for three years ahead of the IPL 2021. In 2020, MPL bagged the principal sponsorships for both the franchises of the Knight Riders brand, that included KKR and Trinbago Knight Riders (TKR) in the Indian Premier … Read more

What is Sports Sponsorship? Career, Scope, Education, Importance

Sponsorship in sports - career, scope, education

Sponsorships form a major chunk of revenue for sports clubs and teams. Today, Sports Sponsorship is more than just a brand paying a sports team money to display their logo on the team clothing. In this blog we talk about what is sports sponsorship, career in sports sponsorship, skills and education required and a how … Read more

BBL’s ‘Pit-vertising’: A Sports Marketing Innovation

Pit-vertising - A sports marketing innovation

Cricket Australia announced a partnership with deodorant brand Rexona for the 2020-21 season of the Big Bash League. “Pit-vertising, as it is being called, has been buzzing around. Umpires would sport logos of the Unilever brand on their armpits – a first in cricket sponsorship. The idea being the umpires raising their hands to signal … Read more

How To Make A Career in Sports Marketing

Marketing is everywhere. But today, we cover a wonderful concept of sports marketing and how you can make a career as a sports marketer. If you are interested in marketing and want to combine it with your passion for sports, read the entire article. We cover various concepts regarding to sports marketing in this article. … Read more