How To Make A Career in Sports Marketing

Marketing is everywhere. But today, we cover a wonderful concept of sports marketing and how you can make a career as a sports marketer. If you are interested in marketing and want to combine it with your passion for sports, read the entire article. We cover various concepts regarding to sports marketing in this article. … Read more

How does your favourite IPL Team Make Money

You might have read in the news that the Indian Premier League is the cash cow of the BCCI. You might also wonder how can the franchises pay such a big sum of money to the players? How does the IPL Team make money? Today, Explore Sports Management takes you through a short article on … Read more

BCCI ropes in MPL as Apparel Sponsor

MPL BCCI Indian Cricket Team Jersey sponsor

The Board of Control for Cricket in India (BCCI) roped in Fantasy gaming platform Mobile Premier League (MPL) as the new kit and apparel sponsor for the Indian cricket team. The deal is from November 2020 to December 2023. The rate per match will be ₹65 lakhs per game as compared to the ₹88 lakhs … Read more

IMG Reliance wins mandate to market Cricket Australia’s ‘Virtual Inventory’

IMG Reliance Cricket Australia

Sports Business: IMG Reliance has won the global mandate to market Cricket Australia’s ‘Virtual Inventory’ rights after a competitive bid process concluded recently. IMG-Reliance will be the exclusive global agency for Cricket Australia to bring on board brand partners for the virtual inventory that features in the television coverage available to viewers outside of Australia, … Read more

Dr Trust signs Rohit Sharma as Brand Ambassador

Indian Cricket’s big shot Rohit Sharma has been named brand ambassador of healthcare company Dr Trust. Dr Trust manufactures monitoring devices, which help in tracking vitals like blood pressure, blood oxygen levels, respiration rate, pulse rate and others. “Rohit Sharma is a strong, celebrated man and an advocate for others – he is the perfect … Read more

IPL marketing campaigns: Vodafone – Speed Is Good

Vodafone IPL super fan

During, the 8th edition of the Indian Premier League (IPL) in 2015, Vodafone came up with a marketing campaign themed ‘Speed Is Good’. The company, already known for its famous Vodafone Zoozoos TVCs, decided to do something different for IPL 2015. Vodafone’s intention behind the campaign during the IPL Vodafone wanted to celebrate the speed … Read more

A look back at Under Armour’s Rule Yourself ad campaign

Under Armour Ad Campaign Rule Yourself Sports Marketing

Sports apparel giant Under Armour launched an iconic sports marketing ad campaign called ‘Rule Yourself’. The campaign began in 2015 creating buzz to lead to the Rio Olympics 2016. The promotional channel included Under Armour’s very own signature athletes Michael Phelps (swimming), Stephen Curry (basketball), Tom Brady (football), Misty Copeland (ballerina), and Jordan Spieth (golf). … Read more