Sports Business: Delhi Capitals partners with multiple brands for IPL 2020

Delhi Capitals announced its partnership with Livingaurd as Official Hygiene partner and with Astral Adhesives as their brand partner for Dream 11 IPL 2020 edition.

Despite the slowdown due to the pandemic, Delhi Capital managed to get 25% increase in sponsorship rate. They target to reach Rs. 60 cr. in revenue solely through sponsorships.


Recently DC also roped in Acko General as Insurance partner who will be featured on helmets and caps as it aligns will their brand narrative of ‘protection’ being a necessity.

Also read:  KKR brings in Medimix as hygiene partner

Performing well in the previous edition of the tournament and addition of marque players like Shikhar Dhawan, Ajinkya Rahane and R. Ashwin only added to the team’s brand value.

Speaking on the association of Livingaurd with Delhi Capitals, Mr. Sanjeev Swamy, Founder, Inventor & CEO, Livinguard Technologies said, “We are extremely proud to associate with one of the most sought-after teams of the ever-popular Indian Premier League. The team is the perfect amalgamation of talent, experience and enthusiasm. Livinguard’s patented and revolutionary technology, applied to face masks will provide unbeatable protection for Delhi Capitals and we are honoured to be able to lessen the health risk of the crisis and enable the team to focus on the important competition ahead.”

Mr. Dhiraj Malhotra, CEO Delhi Capitals added, The safety of our team is top priority this season. Livinguard AG fits perfectly with this agenda since their technology is truly ground-breaking, providing us with the BEST possible hygiene solutions. We believe that this association will safeguard our players and help them concentrate on the game.

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