Sports Business: Neymar signs Puma sponsorship deal

Puymar neymar sponsorship pumar jersey neymar jersey

Puma announced the signing of Brazilian superstar Neymar Jr. two weeks after the PSG forward left his long-time sponsor Nike. The world’s most expensive player confirmed his new role as Puma’s poster boy in an open letter posted on social media. In a statement, PUMA said that “as one of the most successful athletes of … Read more

Neymar and Nike Part Ways

Neymar and Nike Part Ways

In another one of the shockers of 2020, Nike has decided to end their biggest high profile sponsorship deal worth €78.6m with Brazilian football star Neymar Jr. after 15 years since the leading sports apparel brand signed him at a prodigious age of 13. “I can confirm Neymar is no longer a Nike athlete,” a … Read more