Sports Business: The Board of Control for Cricket in India announced Jio as Title Sponsor of the Women’s T20 Challenge for the 2020 edition to be held in Sharjah, UAE.
This is the first time a sponsor has signed up with the BCCI in regards to Women’s cricket, marking a new beginning.
Mr Jay Shah, Honorary Secretary, BCCI, said: “We look forward to seeing the great women’s sports stories that will be shared as a result of this initiative. We want to support and create concrete ways to grow the pipeline of women talent in Cricket. Our goal with the Women’s T20 Challenge is to build a pathway to a dedicated Women’s’ IPL. Signing an exclusive Title Sponsor for the Women’s T20 Challenge, is a great testament to the property, allowing it to be self-sustainable. We believe Jio and RF ESA as Title Sponsors will be strong partners for the Women’s T20 Challenge.”
Mr Sourav Ganguly, President of BCCI, said: “As BCCI grows the game of cricket across all formats, one key area of focus has been to grow the women’s game. We hope the Jio Women’s T20 Challenge will inspire more young girls to take up the sport and give parents the confidence that playing cricket is a great career opportunity for their daughters.”
Chairperson of Reliance Foundation, Mrs Nita Ambani, said: “My heartiest congratulations to BCCI for organizing the Women’s T20 Challenge. This is a progressive step towards the growth of women’s cricket in India. I am delighted to offer my full support for this wonderful initiative. I have immense faith in the potential and capabilities of all our sportswomen.
Indian women cricketers have made the country proud with their outstanding achievements in ICC events over the last couple of years. Our aim is to ensure that we offer the best of infrastructure, training and rehab facilities to our girls. Players like Anjum, Mithali, Smriti, Harmanpreet and Poonam are great role models. I wish them and every member of the Indian women’s squad even greater success and glory in their journey ahead.”
The Jio Women’s T20 Challenge will begin on November 4 with the finals to be played on November 9.