IPL franchise Kings XI Punjab on Wednesday renamed the entity to Punjab Kings ahead of the IPL 2021 unveiling a new logo.
The changeover has come just a day before the IPL Auctions which will be held in Chennai on February 18th.
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Speaking about the new brand identity, team CEO Satish Menon said: “Punjab Kings is a more evolved brand name, and we understand it was a right time for us to move focus on the core brand itself. The change in brand identity is not about changing our brand ethos but celebrating our one-ness as we stand in unit like a family. The new logo honors the liveliness and vibrancy of the brand and provides modern elements, while we stand out from rest of the teams.”
The Punjab franchise, under the banner of Kings XI Punjab in 13 editions of the IPL, has failed to win the competition. The team reached the finals in 2014, and the semi-finals in the inaugural season (2008).
With the rebranding, the franchise will be looking for a change in fortune with a maiden title victory in the 2021 season.