Sports Business: Vi bags IPL co-sponsorship rights for live broadcast

Rohit Sharma MS Dhoni IPL

Telecom company Vodafone Idea, recently rebranded as Vi, acquired the co-sponsorship rights of the live broadcast for the 13th edition of Dream11 Indian Premier League scheduled to begin from September 19th, 2020 in Abu Dhabi. Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited said, “Our association with Dream11 IPL 2020 will provide … Read more

RCB and CSK sign EUME as official mask partner


Sports Business news: IPL teams Chennai Super Kings and Royal Challengers Bangalore have announced lifestyle brand EUME as the official mask partner for the 13th edition of the Dream 11 Indian Premier League. The CSK franchise announced the signing on their social media platforms saying “While it’s time to #WhistlePodu, don’t forget to #MaskPodu! Safe … Read more