Sports Business: KKR brings in Medimix as hygiene partner

Kolkata Knight Riders (KKR) is all set to officially onboard Medimix as the Official SkinFit and Hygiene Partner of the team for the 13th edition of Indian Premier League (IPL)

Medimix logo will be seen on the trousers of KKR team during all the 14 matches of the tournament.


They will be taking care of the team’s overall hygiene and health. They will also provide their newly launched hand hygiene products which include hand washes and sanitizers to the cricketers and the fans. They will put their efforts to create a safer environment for the team and help prevent the spread of coronavirus.

Looking at the current world scenario regarding virus spread and general sanitary awareness of the public, this seems to be the perfect time for a brand like Medimix to associate with IPL where they can catch millions of eyeballs.

Commenting on the new partnership, Mr. Pradeep Cholayil, Chairman & Managing Director of Cholayil Private Limited said: “We are thrilled to partner with Kolkata Knight Riders as their Official SkinFit and Hygiene Partner for IPL 2020.

This partnership with the Kolkata Knight Riders is a key milestone as this would give us an opportunity to improve awareness by leveraging the fan following the power of KKR as a team. Cricket is a religion in India and we see a great fit with it especially after getting into Hand Wash and Sanitizer segment. I am sure this association will also offer us an opportunity to expand our awareness in East India”

Also read: RCB and CSK sign EUME as official mask partner

Mr. Ashish Ohlyan’s, Head of Marketing, Cholayil Pvt. Ltd. added “Cricket is celebrated in India by everyone irrespective of their gender and age across all geographies and demographics. After the COVID-19 pandemic hit the nation we as a brand deeply rooted in Ayurvedic principles wanted to spread the word about the goodness of Ayurveda to fight the deadly virus.

This is the first time that Medimix is associating with the Indian Premier League and we believe that our partnership with Kolkata Knight Riders as their ‘Official SkinFit and Hygiene Partner’ will give us an opportunity to reach out to the masses and spread awareness on the benefits of Ayurveda and its use in the day to day life.”

Kaustubh Jha, Marketing Head, Kolkata Knight Riders commented “We are proud to have Medimix, a homegrown Indian ayurvedic brand as our hygiene partner. This year’s hygiene and safety have been of paramount importance and we believe in providing our players with a product that is not only known for its quality but is also safe to use. We look forward to a successful partnership with Medimix on board this year.”

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