Mrs Nita Ambani, Founder & Chairperson, Football Sports Development Limited (FSDL) today announced the arrival of East Bengal FC at the Indian Super League. The club will feature in the 7th edition of India’s top tier football competition. This spontaneous expansion has matured after Kolkata-based cement company, Shree Cement Limited, acquired majority stakes in East … Read more
Asia’s leading laminate company Stylam announced its partnership with Kings XI Punjab as the associate sponsor of the teamfor the upcoming edition of Dream11 IPL which is set to begin on September 19 in the UAE. “We’re thrilled to announce our role as Associate Sponsor of the Kings XI Punjab for the upcoming season,” said … Read more
Delhi Capitals announced its partnership with Livingaurd as Official Hygiene partner and with Astral Adhesives as their brand partner for Dream 11 IPL 2020 edition. Despite the slowdown due to the pandemic, Delhi Capital managed to get 25% increase in sponsorship rate. They target to reach Rs. 60 cr. in revenue solely through sponsorships. Recently … Read more
Puma announced the signing of Brazilian superstar Neymar Jr. two weeks after the PSG forward left his long-time sponsor Nike. The world’s most expensive player confirmed his new role as Puma’s poster boy in an open letter posted on social media. In a statement, PUMA said that “as one of the most successful athletes of … Read more
Telecom company Vodafone Idea, recently rebranded as Vi, acquired the co-sponsorship rights of the live broadcast for the 13th edition of Dream11 Indian Premier League scheduled to begin from September 19th, 2020 in Abu Dhabi. Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited said, “Our association with Dream11 IPL 2020 will provide … Read more
Sports Business news: A shocking blow to the cricketing world. South African Cricket Board has been suspended and the government has taken the control of cricket in South Africa. The South African boards prominent members had to stepdown from their postion due to the corruption charges. The Letters sent by South African Sports Confederation and … Read more
Kolkata Knight Riders (KKR) is all set to officially onboard Medimix as the Official SkinFit and Hygiene Partner of the team for the 13th edition of Indian Premier League (IPL) Medimix logo will be seen on the trousers of KKR team during all the 14 matches of the tournament. They will be taking care of … Read more
Sports Business news: Odisha FC announced the signing of T10 sports as the official kit partner for the 7th edition of the Hero Indian Super League. “Really happy to announce our association with T10 Sports before the start of the season. Happy to be working with Bijesh ji again and I am looking forward to … Read more
Sports Business News: Upcoming fantasy gaming platform Playerzpot have announced the signing of fast bowler Bhuvneshwar Kumar and opener Smriti Mandhana as brand ambassadors. The cricketers will be seen featuring in Playerzpot‘s ad campaigns and engagement activities. The lead bowler of Sunrisers Hyderabad Bhuvneshwar Kumar expressed, “As a cricket fan myself and fantasy league becoming … Read more
45 days after the BCCI decided to put up a fresh tender for the kit sponsorship of Team India, the board has not noticed any tenders in the time period and plans to set a new deadline. Adidas, Puma were the only two international brands that expressed interest other than companies like Dream Sports (parent … Read more