Sports Business: IMG Reliance has won the global mandate to market Cricket Australia’s ‘Virtual Inventory’ rights after a competitive bid process concluded recently. IMG-Reliance will be the exclusive global agency for Cricket Australia to bring on board brand partners for the virtual inventory that features in the television coverage available to viewers outside of Australia, … Read more
Sports Business: The Board of Control for Cricket in India announced Jio as Title Sponsor of the Women’s T20 Challenge for the 2020 edition to be held in Sharjah, UAE. This is the first time a sponsor has signed up with the BCCI in regards to Women’s cricket, marking a new beginning. Mr Jay Shah, … Read more
Indian Cricket’s big shot Rohit Sharma has been named brand ambassador of healthcare company Dr Trust. Dr Trust manufactures monitoring devices, which help in tracking vitals like blood pressure, blood oxygen levels, respiration rate, pulse rate and others. “Rohit Sharma is a strong, celebrated man and an advocate for others – he is the perfect … Read more
Explore Sports Management had an opportunity to catch up with Mr Sriharsha Kuchimanchi and discuss how one can become a cricket umpire. Umpires in cricket are responsible for maintaining fair play on the ground. They take decisions as per the laws of the game. If you are really passionate about cricket and have a deep … Read more
Kerala Blaster FC has signed the Australian forward Jordan Murray for the Indian Super League 2020-21 season. Murray is coming to India after a two-year stint with the Central Coast Mariners in the A-League. “I’m extremely grateful to have been given this opportunity to play for one of the biggest clubs in India. I would … Read more
Chinese smartphone makers Vivo on Tuesday announced a 4-year agreement with UEFA under which the global smartphone brand will become an official partner for UEFA Euro 2020 and UEFA Euro 2024. Guy-Laurent Epstein, marketing director of UEFA said: “We are delighted to have Vivo onboard as a partner for UEFA EURO 2020 and UEFA EURO … Read more
Mumbai City FC announced the signing of striker Bartholomew Ogbeche ahead of the upcoming season of the Indian Super League (ISL). Bartholomew Ogbeche said: “I’m very happy and excited to be here at Mumbai City. Besides the brilliant mix of youth and experience in our team, the apparent quality and level of the squad speaks … Read more
One of the world’s leading sports brands, Puma on Tuesday, announced a long-term partnership with ISL franchise Mumbai City FC as the club’s official kit sponsor effective from the 2020-21 season of the tournament. “We are delighted to be partnering with PUMA who share Mumbai City FC’s ambitions to push boundaries within our industries and … Read more
During, the 8th edition of the Indian Premier League (IPL) in 2015, Vodafone came up with a marketing campaign themed ‘Speed Is Good’. The company, already known for its famous Vodafone Zoozoos TVCs, decided to do something different for IPL 2015. Vodafone’s intention behind the campaign during the IPL Vodafone wanted to celebrate the speed … Read more
Mrs Nita Ambani, Founder & Chairperson, Football Sports Development Limited (FSDL) today announced the arrival of East Bengal FC at the Indian Super League. The club will feature in the 7th edition of India’s top tier football competition. This spontaneous expansion has matured after Kolkata-based cement company, Shree Cement Limited, acquired majority stakes in East … Read more