Sports Management Colleges in India

Sports Management Colleges in India

Sports Management is definitely on the verge of topping the educational trends in India with more and more institutes endorsing the field as their own. While it is well established abroad, in India however, it is still at a developing stage but the growth has been rapid. Owing to the increasing demand, many sports management … Read more

Stylam announces partnership with Kings XI Punjab


Asia’s leading laminate company Stylam announced its partnership with Kings XI Punjab as the associate sponsor of the teamfor the upcoming edition of Dream11 IPL which is set to begin on September 19 in the UAE. “We’re thrilled to announce our role as Associate Sponsor of the Kings XI Punjab for the upcoming season,” said … Read more

Sports Business: Neymar signs Puma sponsorship deal

Puymar neymar sponsorship pumar jersey neymar jersey

Puma announced the signing of Brazilian superstar Neymar Jr. two weeks after the PSG forward left his long-time sponsor Nike. The world’s most expensive player confirmed his new role as Puma’s poster boy in an open letter posted on social media. In a statement, PUMA said that “as one of the most successful athletes of … Read more

Sports Business: Vi bags IPL co-sponsorship rights for live broadcast

Rohit Sharma MS Dhoni IPL

Telecom company Vodafone Idea, recently rebranded as Vi, acquired the co-sponsorship rights of the live broadcast for the 13th edition of Dream11 Indian Premier League scheduled to begin from September 19th, 2020 in Abu Dhabi. Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited said, “Our association with Dream11 IPL 2020 will provide … Read more

Playerzpot appoints Bhuvneshwar Kumar and Smriti Mandhana as brand ambassadors

Playerzspot Bhuvneshwar Kumar Smriti Mandhana Brand Ambassador

Sports Business News: Upcoming fantasy gaming platform Playerzpot have announced the signing of fast bowler Bhuvneshwar Kumar and opener Smriti Mandhana as brand ambassadors. The cricketers will be seen featuring in Playerzpot‘s ad campaigns and engagement activities. The lead bowler of Sunrisers Hyderabad Bhuvneshwar Kumar expressed, “As a cricket fan myself and fantasy league becoming … Read more

Sports Marketing & Digital Media in Football

Sports marketing & Digital Media IPL ISL Sports Marketing Digital marketing sports

We are all living in the digital era where we are online almost 24/7. Going digital has revolutionized the way sports brands and teams interact with fans. Fans are getting more personal touch, they feel closer to the teams/players and overall part of a team’s success.  On the other hand, the sports brands and clubs … Read more

Cricket Australia ropes in Vodafone as title sponsor


Cricket Australia has roped in Vodafone as the title sponsor for Australian Men’s Test cricket as part of a three-year deal which will also see the telecommunications company associated with the Women’s Big Bash and the Australia Women’s cricket team. They previously held the naming rights for Australia Men’s Test cricket from 2001 to the … Read more

Twenty-First Century Media: Enter The eSports Business

Twenty-First Century Media ventures into e-sports

Twenty-First Century Media (TCM), India’s biggest sports marketing and management company founded by Lokesh Sharma in 1993 launched a new eSports marketing division – TCM eSports on Monday, 20th July,20. With already being appointed as the knowledge partner for the upcoming India Gaming Summit, TCM eSports plans on creating more engagement opportunities from relevant entities … Read more