Sports Management is definitely on the verge of topping the educational trends in India with more and more institutes endorsing the field as their own. While it is well established abroad, in India however, it is still at a developing stage but the growth has been rapid. Owing to the increasing demand, many sports management … Read more
Sports apparel giant Under Armour launched an iconic sports marketing ad campaign called ‘Rule Yourself’. The campaign began in 2015 creating buzz to lead to the Rio Olympics 2016. The promotional channel included Under Armour’s very own signature athletes Michael Phelps (swimming), Stephen Curry (basketball), Tom Brady (football), Misty Copeland (ballerina), and Jordan Spieth (golf). … Read more
Asia’s leading laminate company Stylam announced its partnership with Kings XI Punjab as the associate sponsor of the teamfor the upcoming edition of Dream11 IPL which is set to begin on September 19 in the UAE. “We’re thrilled to announce our role as Associate Sponsor of the Kings XI Punjab for the upcoming season,” said … Read more
Delhi Capitals announced its partnership with Livingaurd as Official Hygiene partner and with Astral Adhesives as their brand partner for Dream 11 IPL 2020 edition. Despite the slowdown due to the pandemic, Delhi Capital managed to get 25% increase in sponsorship rate. They target to reach Rs. 60 cr. in revenue solely through sponsorships. Recently … Read more
Puma announced the signing of Brazilian superstar Neymar Jr. two weeks after the PSG forward left his long-time sponsor Nike. The world’s most expensive player confirmed his new role as Puma’s poster boy in an open letter posted on social media. In a statement, PUMA said that “as one of the most successful athletes of … Read more
Telecom company Vodafone Idea, recently rebranded as Vi, acquired the co-sponsorship rights of the live broadcast for the 13th edition of Dream11 Indian Premier League scheduled to begin from September 19th, 2020 in Abu Dhabi. Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited said, “Our association with Dream11 IPL 2020 will provide … Read more
Sports Business news: A shocking blow to the cricketing world. South African Cricket Board has been suspended and the government has taken the control of cricket in South Africa. The South African boards prominent members had to stepdown from their postion due to the corruption charges. The Letters sent by South African Sports Confederation and … Read more
Kolkata Knight Riders (KKR) is all set to officially onboard Medimix as the Official SkinFit and Hygiene Partner of the team for the 13th edition of Indian Premier League (IPL) Medimix logo will be seen on the trousers of KKR team during all the 14 matches of the tournament. They will be taking care of … Read more
Sports Business news: Odisha FC announced the signing of T10 sports as the official kit partner for the 7th edition of the Hero Indian Super League. “Really happy to announce our association with T10 Sports before the start of the season. Happy to be working with Bijesh ji again and I am looking forward to … Read more
Sports Business news: IPL teams Chennai Super Kings and Royal Challengers Bangalore have announced lifestyle brand EUME as the official mask partner for the 13th edition of the Dream 11 Indian Premier League. The CSK franchise announced the signing on their social media platforms saying “While it’s time to #WhistlePodu, don’t forget to #MaskPodu! Safe … Read more