Sports Business: Apollo tyres renewed its association with Chennaiyin FC, two-time Indian Super League (ISL) champions, as their Principal Sponsor after signing a multi-year deal. Apollo tyres first came onboard as CFC’s Principal Sponsor ahead of the 2017-18 ISL season. Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd said, “This … Read more
Sports Business: New Zealand Cricket (NZC) and Amazon Prime Video have signed a six-year deal where the OTT giant will live stream Blackcaps and White Fern based matches into India. The deal also includes Team India’s tour of New Zealand in 2022, and a second tour, the dates for which will be announced later. Also … Read more
Sports Business: Kerala Blasters FC has announced its association with BYJU’S, EdTech company, as their Title Sponsor for the 2020-21 season of the Indian Super League. BYJU’S have replaced Muthoot Pappachan Group which was the title sponsor of the team since the very first season of the Indian Super league in 2014 Also read: BCCI … Read more
Grassroots form a critical aspect in the development of any sport. When the base lacks strength, the structure fumbles. Regardless of how a grassroots system functions, in a country like India there is always going to be countless lot of talented athletes with no financial support to pursue their sport. In this world of commerce, … Read more
Sports Business: Nivia’s flagship Topgrip 3.0 basketball became the first Indian style basketball to get FIBA Level 2 approval. Founder in 1932, FIBA, the International Basketball Federation is the apex governing body of world basketball responsible for international competitions like FIBA Basketball World Cup and the Olympic Basketball tournament. Also read: BCCI ropes in MPL … Read more
The Board of Control for Cricket in India (BCCI) roped in Fantasy gaming platform Mobile Premier League (MPL) as the new kit and apparel sponsor for the Indian cricket team. The deal is from November 2020 to December 2023. The rate per match will be ₹65 lakhs per game as compared to the ₹88 lakhs … Read more
Sports Business: IMG Reliance has won the global mandate to market Cricket Australia’s ‘Virtual Inventory’ rights after a competitive bid process concluded recently. IMG-Reliance will be the exclusive global agency for Cricket Australia to bring on board brand partners for the virtual inventory that features in the television coverage available to viewers outside of Australia, … Read more
Sports Business: The Board of Control for Cricket in India announced Jio as Title Sponsor of the Women’s T20 Challenge for the 2020 edition to be held in Sharjah, UAE. This is the first time a sponsor has signed up with the BCCI in regards to Women’s cricket, marking a new beginning. Mr Jay Shah, … Read more
Indian Cricket’s big shot Rohit Sharma has been named brand ambassador of healthcare company Dr Trust. Dr Trust manufactures monitoring devices, which help in tracking vitals like blood pressure, blood oxygen levels, respiration rate, pulse rate and others. “Rohit Sharma is a strong, celebrated man and an advocate for others – he is the perfect … Read more
Explore Sports Management had an opportunity to catch up with Mr Sriharsha Kuchimanchi and discuss how one can become a cricket umpire. Umpires in cricket are responsible for maintaining fair play on the ground. They take decisions as per the laws of the game. If you are really passionate about cricket and have a deep … Read more