Sports Business: Kerala Blasters FC has announced its association with BYJU’S, EdTech company, as their Title Sponsor for the 2020-21 season of the Indian Super League.
BYJU’S have replaced Muthoot Pappachan Group which was the title sponsor of the team since the very first season of the Indian Super league in 2014
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Speaking on the partnership, Byju Raveendran, Founder & CEO, BYJU’S – “We are very proud to be the Title sponsor of Kerala Blasters FC and are delighted to be partnering with one of the most followed football clubs not just in the ISL but around the world. Football is the most loved sport in Kerala and is definitely more than just a sport – it’s an emotion for the state. While the Yellow Army cheering from the stadiums will be missed, I am sure all the fans will be rooting to see KBFC challenge for the title this year. The fans are an extra player behind the team who call KBFC their own and this is our way of showing that we salute their unwavering support!
Kerala Blasters always strives to be associated with the right cause to uphold the unique spirit and pride of Kerala. Education and Football are the two most important aspects of every Keralite’s life. It gives us immense pleasure to welcome BYJU’S, Kerala’s favorite educator and the world’s largest EdTech company, to the Blasters family. We are privileged to be associated with BYJU’S, a brand so deeply and emotionally rooted in Kerala. In making education accessible to millions of children around the world, they have empowered every child to plan for a bright future. Together, we look forward to helping people realize their dreams through education and sport, says Mr. Nimmagadda Prasad, Owner, Kerala Blasters FC.