Cricket Australia announced a partnership with deodorant brand Rexona for the 2020-21 season of the Big Bash League. “Pit-vertising, as it is being called, has been buzzing around. Umpires would sport logos of the Unilever brand on their armpits – a first in cricket sponsorship. The idea being the umpires raising their hands to signal … Read more
Many of us do not even know about Wheelchair cricket in India and the laurels it has brought for the country. Wheelchair cricket is being played for a decade in India and our athletes have made us proud on several occasions at the international level. Indian cricket body is one of the richest in the … Read more
Sports Business: New Zealand Cricket (NZC) and Amazon Prime Video have signed a six-year deal where the OTT giant will live stream Blackcaps and White Fern based matches into India. The deal also includes Team India’s tour of New Zealand in 2022, and a second tour, the dates for which will be announced later. Also … Read more
The Board of Control for Cricket in India (BCCI) roped in Fantasy gaming platform Mobile Premier League (MPL) as the new kit and apparel sponsor for the Indian cricket team. The deal is from November 2020 to December 2023. The rate per match will be ₹65 lakhs per game as compared to the ₹88 lakhs … Read more
Sports Business: IMG Reliance has won the global mandate to market Cricket Australia’s ‘Virtual Inventory’ rights after a competitive bid process concluded recently. IMG-Reliance will be the exclusive global agency for Cricket Australia to bring on board brand partners for the virtual inventory that features in the television coverage available to viewers outside of Australia, … Read more
Indian Cricket’s big shot Rohit Sharma has been named brand ambassador of healthcare company Dr Trust. Dr Trust manufactures monitoring devices, which help in tracking vitals like blood pressure, blood oxygen levels, respiration rate, pulse rate and others. “Rohit Sharma is a strong, celebrated man and an advocate for others – he is the perfect … Read more
Kerala Blaster FC has signed the Australian forward Jordan Murray for the Indian Super League 2020-21 season. Murray is coming to India after a two-year stint with the Central Coast Mariners in the A-League. “I’m extremely grateful to have been given this opportunity to play for one of the biggest clubs in India. I would … Read more
Chinese smartphone makers Vivo on Tuesday announced a 4-year agreement with UEFA under which the global smartphone brand will become an official partner for UEFA Euro 2020 and UEFA Euro 2024. Guy-Laurent Epstein, marketing director of UEFA said: “We are delighted to have Vivo onboard as a partner for UEFA EURO 2020 and UEFA EURO … Read more
One of the world’s leading sports brands, Puma on Tuesday, announced a long-term partnership with ISL franchise Mumbai City FC as the club’s official kit sponsor effective from the 2020-21 season of the tournament. “We are delighted to be partnering with PUMA who share Mumbai City FC’s ambitions to push boundaries within our industries and … Read more
Mrs Nita Ambani, Founder & Chairperson, Football Sports Development Limited (FSDL) today announced the arrival of East Bengal FC at the Indian Super League. The club will feature in the 7th edition of India’s top tier football competition. This spontaneous expansion has matured after Kolkata-based cement company, Shree Cement Limited, acquired majority stakes in East … Read more