Puma announced the signing of Brazilian superstar Neymar Jr. two weeks after the PSG forward left his long-time sponsor Nike. The world’s most expensive player confirmed his new role as Puma’s poster boy in an open letter posted on social media. In a statement, PUMA said that “as one of the most successful athletes of … Read more
Telecom company Vodafone Idea, recently rebranded as Vi, acquired the co-sponsorship rights of the live broadcast for the 13th edition of Dream11 Indian Premier League scheduled to begin from September 19th, 2020 in Abu Dhabi. Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited said, “Our association with Dream11 IPL 2020 will provide … Read more
Sports Business news: A shocking blow to the cricketing world. South African Cricket Board has been suspended and the government has taken the control of cricket in South Africa. The South African boards prominent members had to stepdown from their postion due to the corruption charges. The Letters sent by South African Sports Confederation and … Read more
Kolkata Knight Riders (KKR) is all set to officially onboard Medimix as the Official SkinFit and Hygiene Partner of the team for the 13th edition of Indian Premier League (IPL) Medimix logo will be seen on the trousers of KKR team during all the 14 matches of the tournament. They will be taking care of … Read more
Sports Business news: Odisha FC announced the signing of T10 sports as the official kit partner for the 7th edition of the Hero Indian Super League. “Really happy to announce our association with T10 Sports before the start of the season. Happy to be working with Bijesh ji again and I am looking forward to … Read more
45 days after the BCCI decided to put up a fresh tender for the kit sponsorship of Team India, the board has not noticed any tenders in the time period and plans to set a new deadline. Adidas, Puma were the only two international brands that expressed interest other than companies like Dream Sports (parent … Read more
Suresh Raina who had announced his retirement from international cricket following MS Dhoni’s Instagram announcement has been appointed as the brand ambassador for BharatPe. The southpaw posted a video of the promotional shoot on his social media handle. Also read: Dream bag the title sponsorship for IPL 2020 It is being said that Raina took … Read more
Twenty-First Century Media (TCM), India’s biggest sports marketing and management company founded by Lokesh Sharma in 1993 launched a new eSports marketing division – TCM eSports on Monday, 20th July,20. With already being appointed as the knowledge partner for the upcoming India Gaming Summit, TCM eSports plans on creating more engagement opportunities from relevant entities … Read more
India opener Shikhar Dhawan on Wednesday signed an exclusive worldwide marketing and management agreement with IMG Reliance, a joint venture between Reliance Industries and US-based IMG Worldwide. IMG Reliance launched its talent management division way back in 2016 and they have been managing multiple cricketers like Rohit Sharma, Shreyas Iyer, Hardik Pandya, Jasprit Bumrah and … Read more
Days after the BCCI won a legal battle against the World Sports Group over IPL media rights, a shocking result of arbitration from 2012 twisted the proceedings with a huge blow to the apex governing body for cricket in India. Retired Supreme Court Justice C K Thakker performing the role of the sole arbitrator awarded … Read more