Suresh Raina appointed as Brand Ambassador for BharatPe

Suresh Raina Brand Ambassador for BharatPe

Suresh Raina who had announced his retirement from international cricket following MS Dhoni’s Instagram announcement has been appointed as the brand ambassador for BharatPe. The southpaw posted a video of the promotional shoot on his social media handle. Also read: Dream bag the title sponsorship for IPL 2020 It is being said that Raina took … Read more

Twenty-First Century Media: Enter The eSports Business

Twenty-First Century Media ventures into e-sports

Twenty-First Century Media (TCM), India’s biggest sports marketing and management company founded by Lokesh Sharma in 1993 launched a new eSports marketing division – TCM eSports on Monday, 20th July,20. With already being appointed as the knowledge partner for the upcoming India Gaming Summit, TCM eSports plans on creating more engagement opportunities from relevant entities … Read more

Shikhar Dhawan signs an exclusive deal with IMG Reliance

Shikhar Dhawan signs an exclusive deal with IMG Reliance

India opener Shikhar Dhawan on Wednesday signed an exclusive worldwide marketing and management agreement with IMG Reliance, a joint venture between Reliance Industries and US-based IMG Worldwide. IMG Reliance launched its talent management division way back in 2016 and they have been managing multiple cricketers like Rohit Sharma, Shreyas Iyer, Hardik Pandya, Jasprit Bumrah and … Read more

Termination of Deccan Chargers declared illegal, BCCI ordered to pay Rs 4800cr

Termination of Deccan Chargers declared illegal

Days after the BCCI won a legal battle against the World Sports Group over IPL media rights, a shocking result of arbitration from 2012 twisted the proceedings with a huge blow to the apex governing body for cricket in India. Retired Supreme Court Justice C K Thakker performing the role of the sole arbitrator awarded … Read more

BCCI triumphs over WSG in media rights battle – Lalit Modi blamed

The World Sports Group went head-to-head against the BCCI over the termination of the IPL media rights agreement for overseas territories with WSG by the BCCI on June 28, 2010, which was then upheld by the arbitral tribunal consisting of Supreme Court Justices (Retd) Sujatha Manohar, Mukunthakam Sharma and S.S. Nijjar as a result of … Read more

ICC allows test cricket shirt sponsorship

Test Cricket

The International Cricket Council (ICC) released a statement allowing sponsorship on the chest side of the shirt in Test cricket in response to the financial losses of the sport. This move came in response to the ongoing coronavirus pandemic and because of the financial losses the sport has incurred during this period. “A logo, not … Read more

Brazil withdraws bid to host Women WC 2023

Brazil football

The Brazilian Football Confederation (CBF) decided to withdraw Brazil’s bid to host the FIFA Women’s World Cup 2023 due to the economic and fiscal austerity of the nation along with the ongoing pandemic. The federation said it understands that FIFA requires obtaining certain financial guarantees and that Brazil is optimally prepared to deliver the event … Read more

Laliga resume action with virtual stands and fans audio

Laliga Football virtual stands Barcelona

Football returns in Spain as Laliga resumes action on 11th June with new innovative broadcasting experience of virtual stands and fans audio. “Necessity leads to innovation” – Laliga gives meaning to these words!  Due to the unprecedented times of ongoing pandemic, Laliga, in association with its official media partner Mediapro has presented a new way … Read more