Sports Business News: Upcoming fantasy gaming platform Playerzpot have announced the signing of fast bowler Bhuvneshwar Kumar and opener Smriti Mandhana as brand ambassadors. The cricketers will be seen featuring in Playerzpot‘s ad campaigns and engagement activities. The lead bowler of Sunrisers Hyderabad Bhuvneshwar Kumar expressed, “As a cricket fan myself and fantasy league becoming … Read more
We are all living in the digital era where we are online almost 24/7. Going digital has revolutionized the way sports brands and teams interact with fans. Fans are getting more personal touch, they feel closer to the teams/players and overall part of a team’s success. On the other hand, the sports brands and clubs … Read more
Cricket Australia has roped in Vodafone as the title sponsor for Australian Men’s Test cricket as part of a three-year deal which will also see the telecommunications company associated with the Women’s Big Bash and the Australia Women’s cricket team. They previously held the naming rights for Australia Men’s Test cricket from 2001 to the … Read more
45 days after the BCCI decided to put up a fresh tender for the kit sponsorship of Team India, the board has not noticed any tenders in the time period and plans to set a new deadline. Adidas, Puma were the only two international brands that expressed interest other than companies like Dream Sports (parent … Read more
Nike other than being one of the world’s best shoemakers are known for their ad campaigns. From time to time, they have consistently delivered masterpieces that have been globally appreciated. Let’s a take a look at one such piece of art the leading sports brand gave to the world during the FIFA Women’s World Cup … Read more
Chess has always been a pride for each Indian. Over the years, the Indian Chess Community has produced many world-class players. The big revolution came with Viswanathan Anand winning the World Championship title in 2007 and retaining it for 5 years which inspired many upcoming players. Just last week the Indian Chess Team were joint … Read more
The International Paralympic Committee (IPC) has disclosed Coca-Cola as a new worldwide partner until 2032. Both parties are now set to work on “purpose-driven marketing campaigns” and it is expected that the link-up will help tell the story of the Paralympics to a new audience. IPC president Andrew Parsons said: “We are very excited to … Read more
BCCI will spend INR 10 crore for 20000+ Covid-19 tests during the IPL which will start on September 19th. “We have onboarded VPS Healthcare, a UAE based company to conduct the tests. While I can’t put a number, it will be more than 20,000 tests which would include everyone. Each test would cost BCCI around … Read more
August 2020 has been quite the period of business for IPL and the teams as the date come closer. Likewise, Global television brand from China TCL has teamed up with IPL franchise Sunrisers Hyderabad as the official sponsors for IPL 2020. “We are very excited to partner TCL for the forthcoming season of the Indian … Read more
In another one of the shockers of 2020, Nike has decided to end their biggest high profile sponsorship deal worth €78.6m with Brazilian football star Neymar Jr. after 15 years since the leading sports apparel brand signed him at a prodigious age of 13. “I can confirm Neymar is no longer a Nike athlete,” a … Read more