The International Paralympic Committee (IPC) has disclosed Coca-Cola as a new worldwide partner until 2032.
Both parties are now set to work on “purpose-driven marketing campaigns” and it is expected that the link-up will help tell the story of the Paralympics to a new audience.
IPC president Andrew Parsons said: “We are very excited to welcome The Coca-Cola Company as a worldwide Paralympic partner. At the IPC, we believe that change starts with sport and that Para sport can foster a more inclusive world.”
“The Paralympic Games are the third largest sporting event in the world and have set the standard for inclusivity in sport. Through our expanded relationship with the IPC, The Coca-Cola Company will continue supporting elite Para athletes who will make history at the Paralympic Games Tokyo 2020 and beyond.” said Ricardo Fort, vice president of global sports and entertainment partnerships for The Coca-Cola Company.
Coca-Cola in 2019 also extended its official sponsorship with the International Olympic Committee which ensures the bond till 2032. The new agreement extends marketing rights for the IPC and the Paralympic Games, as well as the Youth Olympic Games.