The International Paralympic Committee (IPC) has disclosed Coca-Cola as a new worldwide partner until 2032. Both parties are now set to work on “purpose-driven marketing campaigns” and it is expected that the link-up will help tell the story of the Paralympics to a new audience. IPC president Andrew Parsons said: “We are very excited to … Read more
BCCI will spend INR 10 crore for 20000+ Covid-19 tests during the IPL which will start on September 19th. “We have onboarded VPS Healthcare, a UAE based company to conduct the tests. While I can’t put a number, it will be more than 20,000 tests which would include everyone. Each test would cost BCCI around … Read more
August 2020 has been quite the period of business for IPL and the teams as the date come closer. Likewise, Global television brand from China TCL has teamed up with IPL franchise Sunrisers Hyderabad as the official sponsors for IPL 2020. “We are very excited to partner TCL for the forthcoming season of the Indian … Read more
In another one of the shockers of 2020, Nike has decided to end their biggest high profile sponsorship deal worth €78.6m with Brazilian football star Neymar Jr. after 15 years since the leading sports apparel brand signed him at a prodigious age of 13. “I can confirm Neymar is no longer a Nike athlete,” a … Read more
E-Sports & Mobile Gaming platform Mobile Premier League (MPL) has announced its sponsorship of the Royal Challengers Bangalore (RCB) ahead of the upcoming IPL season. The Indian Premier League (IPL) is scheduled to start from 19th Sept. and conclude on 10th Nov. 2020 in UAE which gives MPL to further extend its global reach in … Read more
The Miniter of Youth Affairs & Sports in India Mr. Kiren Rijiju announced that India will organize the BRICS Games next year during the Khelo India Youth and Univesity Games 2021. This announcement came during a meeting of Sports Ministers of all BRICS nations – Brazil, Russia, India, China & South Africa. During the meeting, … Read more
Suresh Raina who had announced his retirement from international cricket following MS Dhoni’s Instagram announcement has been appointed as the brand ambassador for BharatPe. The southpaw posted a video of the promotional shoot on his social media handle. Also read: Dream bag the title sponsorship for IPL 2020 It is being said that Raina took … Read more
Fantasy sports company Dream 11 have won the title sponsorship rights for the 13th edition of the Indian Premier League (IPL) after registering the highest bid – INR 222 crore ($29.7 million) while the next best that stood up were Byju’s (INR 201 crore) and Unacademy (INR 170 crore). “Dream11 has won the rights with … Read more
The Indian Premier League is set to begin from September 19, as the tournament has been shifted to UAE this year. The Indian fans are going to miss out on watching the games from the stadiums. However, the television and digital viewership is expected to be at an all-time high. Despite the entire world being … Read more
Esports and mobile gaming platform Mobile Premier League (MPL) hops in as principal sponsor for both Knight Riders Franchises – Kolkata Knight Riders (IPL) and Trinbago Knight Riders (CPL). The space for MPL was created after edutech giant Byju’s pulled out of the principal sponsorship deal for the same year. The Caribbean Premier League is … Read more