After the BCCI on Thursday announced the temporary exit ofChinese mobile brand Vivo as ‘Title Sponsors’ of the IPL for theyear 2020, the brand now has further decided to opt out of thetitle sponsorship deals with the ‘Pro Kabaddi League’ (PKL) andreality show ‘Bigg Boss’. This has come after a rising anti-China sentiment in the … Read more
The Board of Control for Cricket in India, on Thursday, officially announced the suspension of partnership with Vivo for the 13th edition of the Indian Premier League, “The Board of Control for Cricket in India (BCCI) and vivo Mobile India Pvt Ltd have decided to suspend their partnership for Indian Premier League in 2020,” the … Read more
While the entire Sports Industry has faced major setbacks, the E-Sports category has not stopped gaining dollars even during the ongoing pandemic and subsequent lockdown. A study by leading Marketing Intelligence Service Agency WARC finds that brand investment (advertising and sponsorship) in e-sports is set to rise 9.9% worldwide to $844m this year, though it … Read more
Twenty-First Century Media (TCM), India’s biggest sports marketing and management company founded by Lokesh Sharma in 1993 launched a new eSports marketing division – TCM eSports on Monday, 20th July,20. With already being appointed as the knowledge partner for the upcoming India Gaming Summit, TCM eSports plans on creating more engagement opportunities from relevant entities … Read more
India opener Shikhar Dhawan on Wednesday signed an exclusive worldwide marketing and management agreement with IMG Reliance, a joint venture between Reliance Industries and US-based IMG Worldwide. IMG Reliance launched its talent management division way back in 2016 and they have been managing multiple cricketers like Rohit Sharma, Shreyas Iyer, Hardik Pandya, Jasprit Bumrah and … Read more
Days after the BCCI won a legal battle against the World Sports Group over IPL media rights, a shocking result of arbitration from 2012 twisted the proceedings with a huge blow to the apex governing body for cricket in India. Retired Supreme Court Justice C K Thakker performing the role of the sole arbitrator awarded … Read more
The BCCI Apex council met on Friday to discuss a number of issues that needed to be resolved including the status of the IPL 2020. However, Team India’s apparel sponsorship with Nike that ends this September was one of the major issues in the meeting which holds a significant income for the board. “The Nike’s … Read more
The World Sports Group went head-to-head against the BCCI over the termination of the IPL media rights agreement for overseas territories with WSG by the BCCI on June 28, 2010, which was then upheld by the arbitral tribunal consisting of Supreme Court Justices (Retd) Sujatha Manohar, Mukunthakam Sharma and S.S. Nijjar as a result of … Read more
LaLiga 2019-20 Champions Real Madrid have signed a six-year agreement with Spanish financial institution Liberbank as the official banking partner from 2020-21 to the end of 2025-26 . The agreement establishes exclusivity in the banking sector for Spain, Liberbank’s business territory. The deal works well in favour of the banking partners in context of creating … Read more
Youth Olympics gold medallist weightlifter Jeremy Lalrinnunga signs a deal with sports management firm IOS Sports and Entertainment. Jeremy Lalrinnunga, at just 17 years old joins a list of elite athletes managed by IOS Sports and Entertainment which includes superstars like boxing champs MC Mary Kom and Vijender Singh, Asian Games gold medallist sprinter Hima … Read more