Twenty-First Century Media: Enter The eSports Business

Twenty-First Century Media (TCM), India’s biggest sports marketing and management company founded by Lokesh Sharma in 1993 launched a new eSports marketing division – TCM eSports on Monday, 20th July,20.

With already being appointed as the knowledge partner for the upcoming India Gaming Summit, TCM eSports plans on creating more engagement opportunities from relevant entities to cater to eSports enthusiasts who do not watch the TV. The rise in popularity of gaming in India only shows a graph that keeps going upwards. With the trends of games like PUBG, Fortnite, FIFA, CS:GO etc. the scope for eSports in India is massive.

“As people continue to practice social distancing and stay home amidst the Covid-19 pandemic, mobile gaming has become a preferred pastime for not just entertainment but also social connection,” said Lokesh Sharma, managing director, Twenty-First-Century Media.

“There is a widening of the digital media landscape and the rise in popularity of mobile gaming, eSports, influencer-marketing, digital videos that provide huge digital audiences,” he added.

Also read: Shikhar Dhawan signs an exclusive deal with IMG Reliance

“The average weekly time spent for gaming in India stands at a whopping 3 hours and 7 minutes. This creates a great opportunity for brands that want to reach, engage and create a sustainable relationship with an otherwise hard to reach the audience and for sports properties that want to groom and engage the next generation of their fans,” said Basant Dhawan, CEO, TCM.
(Source: The Economic Times)

As technology is taking over the entire world, the customer is becoming tech-savvy, eSports as believed by the experts, is a tool for the future, for promotions, and for it’s own market.

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