Home interiors brand HomeLane has entered into a three-year strategic partnership with former Indian skipper Mahendra Singh Dhoni as an equity partner and brand ambassador. As part of the partnership, Dhoni will own equity in HomeLane. He will be HomeLane’s first brand ambassador. HomeLane and MS Dhoni are also working on a brand new campaign … Read more
The Caribbean Premier League’s team Barbados Tridents will now be known as the Barbados Royals. With the owners of the Rajasthan Royals having the majority of the stakes in the Barbados Tridents. The Barbados franchise is one of the three teams to win the CPL title twice. The Tridents won the 2014 CPL under the … Read more
LaLiga has signed a broadcast deal with Viacom18’s flagship youth brand MTV teamed for the next 3 years. The 3-year partnership will give the network linear and digital rights across the Indian subcontinent. Enabled and supported by Rise Worldwide, the LaLiga football tournament will now air exclusively on MTV in India, along with select national … Read more
ISL Franchise Kerala Blasters have announced on their social media accounts SIX5SIX, a Delhi-based sportswear brand, as their Kit and Merchandise partner for the upcoming seasons of ISL 2021-23. SIX5SIX will be designing the team’s home and away kit, practice kits and the entire fan merchandise as well.“We are extremely elated to come on board … Read more
Global sports brand Hummel set to enter the Indian Super League as the official team kit partner for Hyderabad FC. The legendary Danish brand has a proud sports history and is one of the most recognised team sports brands in the world with roots in football and handball, and has previously been worn by iconic … Read more
Dream Sports, the parent company of fantasy gaming platform Dream11, owns and operates FanCode in India. The four-year partnership, until 2024, will give Indian fans access to almost 150 international and 250 domestic cricket matches from the Caribbean, streamed on FanCode, will include 16 International West Indies Men’s Series, CG Insurance Super50 Cup matches, West … Read more
Noise, the leading Indian connected lifestyle brand, has appointed cricketer Rishabh Pant as its brand ambassador for the smartwatch category. With this announcement, Noise further aims to engage sports enthusiasts across the country and strengthen its position as the leader in the smartwatch space. Noise has emerged as the strongest Indian brand in the smartwatch … Read more
Hormipam Ruivah has joined Kerala Blasters FC on a 3-year deal that will keep him at the club till 2024. The 20-year-old hails from Somdal, Manipur, and has been playing football since his early childhood. Hormipam joined the Sports Authority of India (SAI) academy in Imphal in 2017 before featuring for the U-18 side of … Read more
FanCode has become the only platform to offer official merchandise of all 8 IPL teams through its online sports fan merchandising store ‘FanCode Shop’ The online store was launched in August last year, ahead of IPL 2020, to provide authentic and affordable range of fan gear of leading sports brands. The FanCode Shop offers a … Read more
The Indian cricket team’s captain and superstar Virat Kohli will be seen spreading awareness and promoting the launch of Vivo’s upcoming product series in the pipeline. Vivo aims to reach the millennials and technologically driven consumers, and a 360-degree marketing approach will characterise the company’s association with Virat Kohli, the company said Vivo, which competes … Read more