Nike other than being one of the world’s best shoemakers are known for their ad campaigns. From time to time, they have consistently delivered masterpieces that have been globally appreciated. Let’s a take a look at one such piece of art the leading sports brand gave to the world during the FIFA Women’s World Cup … Read more
Chess has always been a pride for each Indian. Over the years, the Indian Chess Community has produced many world-class players. The big revolution came with Viswanathan Anand winning the World Championship title in 2007 and retaining it for 5 years which inspired many upcoming players. Just last week the Indian Chess Team were joint … Read more
Cricket is a lucrative sport once you’ve made it to the top. People with a lot of money have a vision to multiply it. Elite sports personalities do have people running around them for work in all contexts. The probability of becoming an entrepreneur when you have a lot of money is not really low, … Read more
E-Sports & Mobile Gaming platform Mobile Premier League (MPL) has announced its sponsorship of the Royal Challengers Bangalore (RCB) ahead of the upcoming IPL season. The Indian Premier League (IPL) is scheduled to start from 19th Sept. and conclude on 10th Nov. 2020 in UAE which gives MPL to further extend its global reach in … Read more
The Indian Premier League is set to begin from September 19, as the tournament has been shifted to UAE this year. The Indian fans are going to miss out on watching the games from the stadiums. However, the television and digital viewership is expected to be at an all-time high. Despite the entire world being … Read more
Team Hyderabad FC from the Indian Super League on Sunday, announced a two-year partnership with Bundesliga club Borussia Dortmund, the extension for which stands optional with additional scope until 2025. The German side posted on their twitter handle to announce the deal “Borussia Dortmund is excited to announce a multi-year partnership with Hyderabad FC, official … Read more
Esports and mobile gaming platform Mobile Premier League (MPL) hops in as principal sponsor for both Knight Riders Franchises – Kolkata Knight Riders (IPL) and Trinbago Knight Riders (CPL). The space for MPL was created after edutech giant Byju’s pulled out of the principal sponsorship deal for the same year. The Caribbean Premier League is … Read more
After the BCCI on Thursday announced the temporary exit ofChinese mobile brand Vivo as ‘Title Sponsors’ of the IPL for theyear 2020, the brand now has further decided to opt out of thetitle sponsorship deals with the ‘Pro Kabaddi League’ (PKL) andreality show ‘Bigg Boss’. This has come after a rising anti-China sentiment in the … Read more
While the entire Sports Industry has faced major setbacks, the E-Sports category has not stopped gaining dollars even during the ongoing pandemic and subsequent lockdown. A study by leading Marketing Intelligence Service Agency WARC finds that brand investment (advertising and sponsorship) in e-sports is set to rise 9.9% worldwide to $844m this year, though it … Read more
Twenty-First Century Media (TCM), India’s biggest sports marketing and management company founded by Lokesh Sharma in 1993 launched a new eSports marketing division – TCM eSports on Monday, 20th July,20. With already being appointed as the knowledge partner for the upcoming India Gaming Summit, TCM eSports plans on creating more engagement opportunities from relevant entities … Read more