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Real Madrid teams up with Liberbank in a 6-year-deal

Real madrid stadium free

LaLiga 2019-20 Champions Real Madrid have signed a six-year agreement with Spanish financial institution Liberbank as the official banking partner from 2020-21 to the end of 2025-26 . The agreement establishes exclusivity in the banking sector for Spain, Liberbank’s business territory. The deal works well in favour of the banking partners in context of creating … Read more

AIFF Master’s Programme set in motion by President Patel through virtual session

AIFF Master's Programme kicks off virtually

The president of the All India Football Federation (AIFF) Praful Patel inaugurated the proceedings for the first batch of the AIFF Master’s Programme through the virtual session. Others who attended the meeting were senior vice president Subrata Datta, AIFF General Secretary Kushal Das along with the HODs. Enrique Perez, Corporate and Business Director, Cadiz CF, … Read more

Major broadcasting changes as Premier League returns

Premier League Old Trafford

The Premier League has few major broadcasting changes as it returns in action from 17th June onwards to continue its 2019-20 season. The “broadcast enhancements” will take effect from 17th June as the matches are being held behind closed doors and with imminent safety protocols.  Live video feeds of 16 supporters from each club: The … Read more

ICC allows test cricket shirt sponsorship

Test Cricket

The International Cricket Council (ICC) released a statement allowing sponsorship on the chest side of the shirt in Test cricket in response to the financial losses of the sport. This move came in response to the ongoing coronavirus pandemic and because of the financial losses the sport has incurred during this period. “A logo, not … Read more

Brazil withdraws bid to host Women WC 2023

Brazil football

The Brazilian Football Confederation (CBF) decided to withdraw Brazil’s bid to host the FIFA Women’s World Cup 2023 due to the economic and fiscal austerity of the nation along with the ongoing pandemic. The federation said it understands that FIFA requires obtaining certain financial guarantees and that Brazil is optimally prepared to deliver the event … Read more

Laliga resume action with virtual stands and fans audio

Laliga Football virtual stands Barcelona

Football returns in Spain as Laliga resumes action on 11th June with new innovative broadcasting experience of virtual stands and fans audio. “Necessity leads to innovation” – Laliga gives meaning to these words!  Due to the unprecedented times of ongoing pandemic, Laliga, in association with its official media partner Mediapro has presented a new way … Read more