Sports apparel giant Under Armour launched an iconic sports marketing ad campaign called ‘Rule Yourself’. The campaign began in 2015 creating buzz to lead to the Rio Olympics 2016. The promotional channel included Under Armour’s very own signature athletes Michael Phelps (swimming), Stephen Curry (basketball), Tom Brady (football), Misty Copeland (ballerina), and Jordan Spieth (golf). … Read more
We are all living in the digital era where we are online almost 24/7. Going digital has revolutionized the way sports brands and teams interact with fans. Fans are getting more personal touch, they feel closer to the teams/players and overall part of a team’s success. On the other hand, the sports brands and clubs … Read more
Cricket Australia has roped in Vodafone as the title sponsor for Australian Men’s Test cricket as part of a three-year deal which will also see the telecommunications company associated with the Women’s Big Bash and the Australia Women’s cricket team. They previously held the naming rights for Australia Men’s Test cricket from 2001 to the … Read more
A lot of us who take up sports management, aspire to work for our favourite teams, in fact, for most people, that aspiration is what drives them into this field of work. Thinking about being in the team’s official uniform all the time, showing off with pictures on social media, being around the big guys … Read more
India opener Shikhar Dhawan on Wednesday signed an exclusive worldwide marketing and management agreement with IMG Reliance, a joint venture between Reliance Industries and US-based IMG Worldwide. IMG Reliance launched its talent management division way back in 2016 and they have been managing multiple cricketers like Rohit Sharma, Shreyas Iyer, Hardik Pandya, Jasprit Bumrah and … Read more
Myths are widely held false beliefs or ideas about certain concepts. These pre-conceived notions exist everywhere no matter how obvious the practicality is right from the alma mater of that concept, the very root. When this practice enters a commercial atmosphere, it creates a significant impact on the in and out of all functioning. Please … Read more
Introduction Careers in sports management are still unorthodox and relatively new to the world. One of the reasons most people are unable to enter the sports management industry is the lack of information and resources available out there. This trend is subject to change in the near future with the increase in the number of … Read more
Sports Management Industry in India: Sports Management is a multi-billion dollar industry in India and is considered to be one of the fastest-growing industries in the economy. In the last decade, the sports industry in India experienced a massive surge in investments and crossed leaps and boundaries in popularity. Success of major sporting events like … Read more
Organising a sporting event can be a daunting task irrespective of it being a local or a premiere tournament/event. However, if one knows the essential things required on the field, the execution becomes easier. One cannot go into organizing an event without proper planning and preparation, especially in a sports event. The margin of error … Read more
Mindset is an important processor that determines all the choices you make and the way you execute the actions that follow them. It is such an amazing and wide concept of decision making and performing that it has a plethora of constituents big and small, effective in their own ways leading up to motivate and … Read more