What is Sports Sponsorship? Career, Scope, Education, Importance

Sponsorship in sports - career, scope, education

Sponsorships form a major chunk of revenue for sports clubs and teams. Today, Sports Sponsorship is more than just a brand paying a sports team money to display their logo on the team clothing. In this blog we talk about what is sports sponsorship, career in sports sponsorship, skills and education required and a how … Read more

JSW Sports signs Gabba Hero Rishabh Pant

JSW Sports signs Rishabh Pant

JSW Sports signs Rishabh Pant in an exclusive talent management contract. Rishabh Pant is the first cricketer to join the talent management roster of the $13-billion JSW Group’s sports arm, JSW Sports. The entity currently manages the commercial rights of top wrestling stars Sakshi Malik and Bajrang Punia and others. Company director Parth Jindal said. … Read more

How To Make A Career in Sports Marketing

Marketing is everywhere. But today, we cover a wonderful concept of sports marketing and how you can make a career as a sports marketer. If you are interested in marketing and want to combine it with your passion for sports, read the entire article. We cover various concepts regarding to sports marketing in this article. … Read more

First-ever wheelchair test cricket match organised in India

wheelchair test cricket match

Many of us do not even know about Wheelchair cricket in India and the laurels it has brought for the country. Wheelchair cricket is being played for a decade in India and our athletes have made us proud on several occasions at the international level. Indian cricket body is one of the richest in the … Read more

BCCI ropes in MPL as Apparel Sponsor

MPL BCCI Indian Cricket Team Jersey sponsor

The Board of Control for Cricket in India (BCCI) roped in Fantasy gaming platform Mobile Premier League (MPL) as the new kit and apparel sponsor for the Indian cricket team. The deal is from November 2020 to December 2023. The rate per match will be ₹65 lakhs per game as compared to the ₹88 lakhs … Read more

IMG Reliance wins mandate to market Cricket Australia’s ‘Virtual Inventory’

IMG Reliance Cricket Australia

Sports Business: IMG Reliance has won the global mandate to market Cricket Australia’s ‘Virtual Inventory’ rights after a competitive bid process concluded recently. IMG-Reliance will be the exclusive global agency for Cricket Australia to bring on board brand partners for the virtual inventory that features in the television coverage available to viewers outside of Australia, … Read more

Dr Trust signs Rohit Sharma as Brand Ambassador

Indian Cricket’s big shot Rohit Sharma has been named brand ambassador of healthcare company Dr Trust. Dr Trust manufactures monitoring devices, which help in tracking vitals like blood pressure, blood oxygen levels, respiration rate, pulse rate and others. “Rohit Sharma is a strong, celebrated man and an advocate for others – he is the perfect … Read more

How you can become a cricket umpire

Become a cricket umpire

Explore Sports Management had an opportunity to catch up with Mr Sriharsha Kuchimanchi and discuss how one can become a cricket umpire. Umpires in cricket are responsible for maintaining fair play on the ground. They take decisions as per the laws of the game. If you are really passionate about cricket and have a deep … Read more

IPL marketing campaigns: Vodafone – Speed Is Good

Vodafone IPL super fan

During, the 8th edition of the Indian Premier League (IPL) in 2015, Vodafone came up with a marketing campaign themed ‘Speed Is Good’. The company, already known for its famous Vodafone Zoozoos TVCs, decided to do something different for IPL 2015. Vodafone’s intention behind the campaign during the IPL Vodafone wanted to celebrate the speed … Read more

Sports Management Colleges in India

Sports Management Colleges in India

Sports Management is definitely on the verge of topping the educational trends in India with more and more institutes endorsing the field as their own. While it is well established abroad, in India however, it is still at a developing stage but the growth has been rapid. Owing to the increasing demand, many sports management … Read more