Admin 
The Prime Volleyball League (PVL) featuring six teams, sponsored by fantasy game leader A23 and marketed by Baseline Ventures, was formally launched with the presence of the owners of respective franchisees. Joy Bhattacharya, CEO, PVL, said the forthcoming edition for which the auction will be held in December, would be totally different and innovative given … Read more
ASICS announces brand association with Indian squash player Joshna Chinappa, currently ranked as number 10 worldwide, Joshna is a two-time Asian Championship – Gold Medalist. With this partnership, the brand catapults the performance outlook by joining hands with this sports icon whose game and playing style is admired by all, the company said in a … Read more
Byju’s have extended its association with Kerala Blasters FC as the club’s title sponsor for the eighth edition of the Indian Super League (ISL). As part of the partnership, BYJU’S will continue to be seen on the front of the official KBFC jersey that will be donned by the players. “We are delighted to extend … Read more
We know how teams and sporting entities have been losing out on revenue ever since the pandemic began. The sudden suspension of the IPL 2021 meant that the key stakeholders had to face a major business and monetary impact. With no matches, cash from TV rights and support deals has contracted considerably. In the meanwhile, … Read more
TAGG has announced cricketer Rohit Sharma as its brand ambassador to help drive the brand to new heights in the audio and wearable industry. Tagg plans to strengthen its presence in the Indian wearables market and expects the cricketer’s fan following to boost sales of its products, especially during the upcoming Indian Premier League. Talking … Read more
Ishan Kishan has been signed up by RISE Worldwide for his global management and marketing representation. Kishan had led India at the Under 19 World Cup in 2016. The southpaw made his India debut in T20Is against the touring England side and followed it up with an ODI cap against Sri Lanka recently. Ishan becomes … Read more
Odisha Chief Minister Naveen Patnaik on Tuesday announced it would continue to sponsor the men’s and women’s national hockey teams for another 10 years after the current sponsorship ends in 2023Chief minister Naveen Patnaik said, “We, in Odisha, are elated that our partnership with Hockey India has led to this great achievement for the country. … Read more
FMCG direct selling company Amway India has appointed Olympian Mirabai Chanu as the brand ambassador for its Nutrilite range of products. Chanu will spearhead the company’s campaigns focused on its foundation range such as Nutrilite Daily, Omega and All Plant Protein amongst others, across platforms. Marking the partnership with Mirabai Chanu, Anshu Budhraja, CEO, Amway … Read more
Home interiors brand HomeLane has entered into a three-year strategic partnership with former Indian skipper Mahendra Singh Dhoni as an equity partner and brand ambassador. As part of the partnership, Dhoni will own equity in HomeLane. He will be HomeLane’s first brand ambassador. HomeLane and MS Dhoni are also working on a brand new campaign … Read more
The Caribbean Premier League’s team Barbados Tridents will now be known as the Barbados Royals. With the owners of the Rajasthan Royals having the majority of the stakes in the Barbados Tridents. The Barbados franchise is one of the three teams to win the CPL title twice. The Tridents won the 2014 CPL under the … Read more