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The most expensive sports NFT of 2021 – Lebron James jump sold for 208,000$

Sports NFT expensive lebron james basketball

Sports NFT is changing the way fans interact with the sport. With concepts like SMART contact and digital tokens, it sure looks like the industry will see more fans jumping on the NFT train. NBA Top Shots is one of the most popular sports NFT platforms and they recently sold the most expensive sports NFT, … Read more

Viacom 18’s MTV to broadcast LaLiga in India

LaLiga has signed a broadcast deal with Viacom18’s flagship youth brand MTV teamed for the next 3 years. The 3-year partnership will give the network linear and digital rights across the Indian subcontinent. Enabled and supported by Rise Worldwide, the LaLiga football tournament will now air exclusively on MTV in India, along with select national … Read more

Kerala Blasters sign 3 year deal with SIX5SIX

Kerala Blasters Sign Six5Six

ISL Franchise Kerala Blasters have announced on their social media accounts SIX5SIX, a Delhi-based sportswear brand, as their Kit and Merchandise partner for the upcoming seasons of ISL 2021-23. SIX5SIX will be designing the team’s home and away kit, practice kits and the entire fan merchandise as well.“We are extremely elated to come on board … Read more

Hummel becomes the Official team kit partner for Hyderabad FC

Official Kit partner - Hyderabad FC

Global sports brand Hummel set to enter the Indian Super League as the official team kit partner for Hyderabad FC. The legendary Danish brand has a proud sports history and is one of the most recognised team sports brands in the world with roots in football and handball, and has previously been worn by iconic … Read more

Future of Esports in India – 2021 and Beyond

Future of Esports in India - 2021 and beyond

Introduction to Esports in India Not a lot of industries have had the privilege to observe things run smooth for them on the financial front in the last 14 months. Especially, the sports industry, where losses have been immaculately huge. But there has still been a part, that has seen light in these times. The … Read more

Cristiano Ronaldo To Juventus – A great business deal?

Cristiano Ronaldo transfer to Juventus

Cristiano Ronaldo’s time in Juventus is widely talked about in terms of game and performance, the team’s and his own. But what Juventus have gained outside the field through CR7 is a lot more than just a big name, it has been one of the most influential business transactions for the Italian club that has … Read more

FanCode acquire India streaming rights for West Indies cricket

fancode acquire west indies streaming rights

Dream Sports, the parent company of fantasy gaming platform Dream11, owns and operates FanCode in India. The four-year partnership, until 2024, will give Indian fans access to almost 150 international and 250 domestic cricket matches from the Caribbean, streamed on FanCode, will include 16 International West Indies Men’s Series, CG Insurance Super50 Cup matches, West … Read more

Noise sign Rishabh Pant as brand ambassador

Noise signs Rishabh Pant as brand ambassador

Noise, the leading Indian connected lifestyle brand, has appointed cricketer Rishabh Pant as its brand ambassador for the smartwatch category. With this announcement, Noise further aims to engage sports enthusiasts across the country and strengthen its position as the leader in the smartwatch space. Noise has emerged as the strongest Indian brand in the smartwatch … Read more

Kerala Blasters FC sign Manipur Defender Hormipam Ruivah

Vivo appoints Virat Kohli as their brand ambassador

Hormipam Ruivah has joined Kerala Blasters FC on a 3-year deal that will keep him at the club till 2024. The 20-year-old hails from Somdal, Manipur, and has been playing football since his early childhood. Hormipam joined the Sports Authority of India (SAI) academy in Imphal in 2017 before featuring for the U-18 side of … Read more