Telecom company Vodafone Idea, recently rebranded as Vi, acquired the co-sponsorship rights of the live broadcast for the 13th edition of Dream11 Indian Premier League scheduled to begin from September 19th, 2020 in Abu Dhabi.
Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited said, “Our association with Dream11 IPL 2020 will provide Vi, instant connect with millions of viewers, and I am confident that this will not only help build awareness of Vi but also help in building relevance and customer confidence.”
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Vodafone & Idea have both associated with Cricket on Star Sports in the past. We are delighted to have them on board yet again in their new brand identity as Vi, and as the co-presenting sponsor for the broadcast of Dream11 IPL on Star Sports. We believe that the massive reach of the Star Sports network will help them take Vi’s new brand identity and proposition to millions of viewers across India,” said Gautam Thakar, CEO – Star Sports.