Adidas India has entered into a new product category as it has launched reusable face masks across 75 cities in India.
As the nation-wide lockdown is gradually easing up and people are looking to move out of their homes and reconnect with others, this measure from Adidas India comes at the right time!
The high-quality Face Covers are launched at an introductory price of Rs. 699 for a pack of 3, in an attempt to help people stay safe. The adidas Face Covers have been launched in two variants – adidas performance and adidas Originals Blue with features such as:
· Primegreen fabric – high performance recycled fabric free of virgin plastic
· 2 layer fabric with stretchable ear straps for a tight and comfortable fit.
· Reusable and washable at 60°c using regular detergent
· Sizes suitable for adults and children
The masks are breathable and designed to reduce the risk of getting or spreading coronavirus. Masks are going to be essential for the near future in various countries wherein some governments making it mandatory for people stepping out of their homes.
Manish Sapra, Senior Marketing Director, Adidas India, said: “As lockdown restrictions continue to ease, people need increased protection while venturing out. The product is designed to help prevent the spread of viruses and germs through droplet transmission.
“We believe that the Adidas Face Cover is another way we can support and work together with our consumers & community to make an even greater impact.”
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While the Face Cover was already introduced in European and American markets last month, it is now officially launched in India as well.
The masks are not medically graded but it hopes to relieve the burden on limited medical-grade mask supplies but providing it at large scale throughout the country.