Laliga Santander experienced an almost 50% rise in international viewership since its restart on 11th June after the pandemic break. The viewership on first match day (Matchday 28) since the restart was 48% higher than the average of first 27 matchdays prior to the suspension of the league midway in March.
According to the reports by Laliga international consultants, Neilsen Sports and preliminary data acquired on first day, the international audiences during Matchday 28 registered exponential growth”
- Africa saw a rise of 73% in audience.In some countries like South Africa the viewership growth is estimated to be around 210%
- In Asian countries like India, Laliga found an increase of 72% in viewership. Broadcasting partner for Laliga in India is Facebook since 2018 where the matches are live streamed on Facebook Watch.
- Europe saw a rise of 56% where countries like Belgium and Denmark detected an uptick of 130% and 46% respectively.
LaLiga president Javier Teba said “At Liga we feel privileged to be able to take to the field again, and we’re very happy to have the opportunity to offer live sports entertainment at a time when there are few events like this around the world. We hope that other competitions in other regions will also start soon, because it’s important for the fans and the industry,”
“We’re grateful to all of the fans who’ve followed LaLiga now at the restart, because we’ve all worked hard to offer them entertainment again.”
Oscar Mayo, LaLiga’s director of business, marketing and international development, added: “We’re very pleased with the exponential growth in the figures for LaLiga’s international audience. We knew that fans around the world were keen to enjoy the excitement and entertainment we offer. Achieving a rise of almost 50% in our international audience is a reflection of the hard work put in by our international broadcasters, the clubs and the competition itself over these last few months.”
In addition to the growth in the international audience, Laliga experienced a 12% rise in viewership within its home country Spain during Matchday 28.