IOS Sports and Entertainment, one of India’s leading sports management company has launched a digital wing ‘Influrate’ which aims to cater to the growing demand for influencer marketing.
The company has stated that they have access to over 50mllion followers on social media. The digital wing ‘Influrate’ is the combination of all the top athletes of IOS Sports and entertainment, which will have the capacity to reach over 50million users just through a single post. It aims to act as a one-stop platform for all the brands who are looking to invest in a digital campaign.
Neerav Tomar, MD & CEO, IOS Sports & Entertainment said, “India is moving towards digital revolution and influencer marketing is now a key element of the marketing mix and brands today need to take advantage of potential associations and collaborations. Keeping in mind the growing trend of influencer marketing and considering our strength with the largest pool of key sportspersons of the country, we will be able to facilitate safe brand engagement across platforms”.
About IOS Sports and Entertainment
Infinity Optimal Solutions Pvt. Ltd. is a sports management company started in 2005 dedicated towards building and managing world-class talent, infrastructure and content. The company is based out of Delhi and has offices across major cities in India. National level squash player, Neerav Tomar is the CEO and the Managing director of IOS.
IOS has been a market leader in non-cricketing sports. Its services include events and operation, Sports Marketing, Client servicing and In-film branding. IOS manages leading sports stars such as Vijender Singh, MC Mary Kom, Hima Das, Manika Batra, Manpreet Singh and many more.