Football returns in Spain as Laliga resumes action on 11th June with new innovative broadcasting experience of virtual stands and fans audio.
“Necessity leads to innovation” – Laliga gives meaning to these words!
Due to the unprecedented times of ongoing pandemic, Laliga, in association with its official media partner Mediapro has presented a new way of broadcasting.
The Spanish league plans to implement virtualization of stands with added fans audio and new camera positions and the images they will offer to viewers.
How will it work?
Laliga’s domestic broadcasters in Spain will offer their viewers the choice of a ‘natural’ broadcast of games played behind closed doors with no fans while the international audience will receive only the enhanced broadcasts with added audio and graphics.
The stands will be virtualized on screen and will always offer to-scale images of seated fans wearing the colors of the home club. LaLiga collaborated with Norwegian company VIZRT to develop this digital experience.
“In moments when the game is stopped, this image of fans can be transformed into a canvas that matches the color of the home team and will carry institutional messages among other offerings.” said the statement released by the league.
To create an Atmospheric Audio, they joined hands with EA SPORTS FIFA to use the pre-recorded audio of stadiums and implement it in real-time during the match. It will be adapted to the flow of the game as certain situations occur, such as a goal or a foul.
Some cameras will also shift their position to a better viewing experience without obstructing views of fans in the stadium.
“We have made these broadcasting changes so fans can enjoy LaLiga,” said LaLiga President Javier Tebas. “We work with global partners to offer a great viewer experience. “We are in an exceptional situation, but for us it has been important to be able to adapt and offer a compelling, cutting-edge broadcast to our fans.”
Laliga has planned this virtual stands and added fans audio innovation for their remaining eleven matches of the season and until the time matches are being played behind closed doors.