Indian Premier League franchise Chennai Super Kings becomes the first IPL team to become a unicorn. The market cap of the 4 times IPL Champions crossed the 1 billion dollar mark in the unlisted market as the shares traded in the range of 210 to 220 price bands. Notably, the market cap of Chennai Super … Read more
The Prime Volleyball League (PVL) featuring six teams, sponsored by fantasy game leader A23 and marketed by Baseline Ventures, was formally launched with the presence of the owners of respective franchisees. Joy Bhattacharya, CEO, PVL, said the forthcoming edition for which the auction will be held in December, would be totally different and innovative given … Read more
TAGG has announced cricketer Rohit Sharma as its brand ambassador to help drive the brand to new heights in the audio and wearable industry. Tagg plans to strengthen its presence in the Indian wearables market and expects the cricketer’s fan following to boost sales of its products, especially during the upcoming Indian Premier League. Talking … Read more
Home interiors brand HomeLane has entered into a three-year strategic partnership with former Indian skipper Mahendra Singh Dhoni as an equity partner and brand ambassador. As part of the partnership, Dhoni will own equity in HomeLane. He will be HomeLane’s first brand ambassador. HomeLane and MS Dhoni are also working on a brand new campaign … Read more
The Indian cricket team’s captain and superstar Virat Kohli will be seen spreading awareness and promoting the launch of Vivo’s upcoming product series in the pipeline. Vivo aims to reach the millennials and technologically driven consumers, and a 360-degree marketing approach will characterise the company’s association with Virat Kohli, the company said Vivo, which competes … Read more
The internationally acclaimed broker OctaFX and JSW-GMR Co-owned Delhi Capitals announced a one-year partnership. In the upcoming IPL season, OctaFX joins Delhi Capitals as the team’s Official Trading Partner, making this the first trading partner status in IPL history. The deal, which includes an exclusive digital content partnership with the brand, is a first-of-its-kind for … Read more
IPL Franchise Rajasthan Royals has announced Expo 2020 Dubai as Principal Sponsor As part of the association, Expo 2020 Dubai will appear on the front of the Rajasthan Royals’ jersey as Principal Sponsor, helping to spread the Expo 2020 message to millions of cricket fans all over the world, with exactly six months until the … Read more
Two-time IPL champions Kolkata Knight Riders (KKR) extended their association with Mobile Premier League (MPL) as the principal sponsor for three years ahead of the IPL 2021. In 2020, MPL bagged the principal sponsorships for both the franchises of the Knight Riders brand, that included KKR and Trinbago Knight Riders (TKR) in the Indian Premier … Read more
Sponsorships form a major chunk of revenue for sports clubs and teams. Today, Sports Sponsorship is more than just a brand paying a sports team money to display their logo on the team clothing. In this blog we talk about what is sports sponsorship, career in sports sponsorship, skills and education required and a how … Read more
Cricket Australia announced a partnership with deodorant brand Rexona for the 2020-21 season of the Big Bash League. “Pit-vertising, as it is being called, has been buzzing around. Umpires would sport logos of the Unilever brand on their armpits – a first in cricket sponsorship. The idea being the umpires raising their hands to signal … Read more