A look back at Under Armour’s Rule Yourself ad campaign

Under Armour Ad Campaign Rule Yourself Sports Marketing

Sports apparel giant Under Armour launched an iconic sports marketing ad campaign called ‘Rule Yourself’. The campaign began in 2015 creating buzz to lead to the Rio Olympics 2016. The promotional channel included Under Armour’s very own signature athletes Michael Phelps (swimming), Stephen Curry (basketball), Tom Brady (football), Misty Copeland (ballerina), and Jordan Spieth (golf). … Read more

Sports Marketing & Digital Media in Football

Sports marketing & Digital Media IPL ISL Sports Marketing Digital marketing sports

We are all living in the digital era where we are online almost 24/7. Going digital has revolutionized the way sports brands and teams interact with fans. Fans are getting more personal touch, they feel closer to the teams/players and overall part of a team’s success.  On the other hand, the sports brands and clubs … Read more

Cricket Australia ropes in Vodafone as title sponsor


Cricket Australia has roped in Vodafone as the title sponsor for Australian Men’s Test cricket as part of a three-year deal which will also see the telecommunications company associated with the Women’s Big Bash and the Australia Women’s cricket team. They previously held the naming rights for Australia Men’s Test cricket from 2001 to the … Read more

Shikhar Dhawan signs an exclusive deal with IMG Reliance

Shikhar Dhawan signs an exclusive deal with IMG Reliance

India opener Shikhar Dhawan on Wednesday signed an exclusive worldwide marketing and management agreement with IMG Reliance, a joint venture between Reliance Industries and US-based IMG Worldwide. IMG Reliance launched its talent management division way back in 2016 and they have been managing multiple cricketers like Rohit Sharma, Shreyas Iyer, Hardik Pandya, Jasprit Bumrah and … Read more

5 Myths about Sports Management

5 Common Myths about Sports Management

Myths are widely held false beliefs or ideas about certain concepts. These pre-conceived notions exist everywhere no matter how obvious the practicality is right from the alma mater of that concept, the very root.  When this practice enters a commercial atmosphere, it creates a significant impact on the in and out of all functioning. Please … Read more

Sports Management in India – Overview, Scope, Courses, Career Opportunities

Sports Management in India - Overview Scope Courses Career

Sports Management Industry in India: Sports Management is a multi-billion dollar industry in India and is considered to be one of the fastest-growing industries in the economy. In the last decade, the sports industry in India experienced a massive surge in investments and crossed leaps and boundaries in popularity. Success of major sporting events like … Read more

Checklist of things you need to have for a sports event

Checklist of things you need to have for a sports event

Organising a sporting event can be a daunting task irrespective of it being a local or a premiere tournament/event. However, if one knows the essential things required on the field, the execution becomes easier. One cannot go into organizing an event without proper planning and preparation, especially in a sports event. The margin of error … Read more